Spring Clean Your Social Media: Get Prepared

Spring Clean Your Social Media

Get Prepared with the Right Tools ~ Webinar, March 29th

Presenter Information

•  Darin Kotalik, Founder, CEO of Social Candy

•  Shana Ray, Social Media Manager at Social Candy

Contact Information

Tweet us at #SpringCleanSM or @SocialCandyNews

Website: http://social-candy.com

Email: shana@social-candy.com

It is time for some Spring Cleaning

Strategy - What do you want to get out of your marketing? Messaging - How do you want people to know you? Branding - What are the three key call-to-actions? Tools – What tools are you using to get your message out there?

Have you created overall goals of what you want to accomplish….

…Or …. have you just been winging it?

Creating a Strategy

Creating a written explanation helps you with the bigger marketing picture – And Remember: •  This is just an outline to clearly lay-out your

thoughts – Don’t be afraid to get started!

Creating a Strategy

Marketing Strategy - Goals

1.  Start with 1or 2 overall goals (well-defined, targeted statements) you want to accomplish by connecting with people online

Overall Goal: •  To Sell XXXX •  Increasing LIKES •  Improve Branding •  Generating Leads

Marketing Strategy – Objectives

2.  Get specific and define the strategies you will include:

•  Have specific numbers and dates for each social network so you know how to measure

Objective (specific): To increase online connections within XXXX community •  Increase engagement on Facebook by XXXXX by May •  Increase conversations on Twitter to one per day

Marketing Strategy - Tactics

3.  Create even more specific tactics:

•  These are activities you need to be doing regularly to achieve your objectives  

Tactics: •  Create an editorial calendar to schedule tweets and have a

clear idea of what is coming up •  Post at least one post on Facebook a day (more images) •  Daily conversations on twitter

Marketing Strategy - Overview

4.  Create an overview of your brand and include:

•  A description of your target

•  A longer “about us” bio for Facebook and to be shortened for other social networks

•  Specific calls to action

•  Specific keywords to include in bios, blog posts, etc

•  .  

Marketing Strategy

Visit Mashable for great information on how to create a marketing strategy, specifically for social media marketing

•  http://mashable.com/follow/topics/social-media-strategy

•  .  

Update Your Online Profiles

Take your new strategy and make sure to update your bios!

•  .  

Update Your Online Profiles

1.  Do a Google Search for your brand

2.  Edit your bio on all social networks, or delete the ones you don’t use

3.  Keep the same branding on all social networks so customers can easily associate each network with your brand

•  Keep profile pictures the same (simple logo)

Clean Out Clutter

Who are you following on your brand's Twitter account?

What about your brand’s Facebook “likes”?  

Clean Out Clutter

Does this tweet look like someone you would want to follow?

Unfollow those who “clutter” up your Twitter feed with un-relevant info

Clean Out Clutter

Is your product sold in stores? Or do you offer a service?

•  “Like” all the stores that carry your product, or brands you partner with, or clients