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Learn how to deep clean your social media marketing with custom Facebook pages, social media promotions and using Facebook icons as "Calls to Action"http://social-candy.com
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Spring Clean Your Social Media
Deep Clean ~ Webinar, April 5th
Presenter Information
• Darin Kotalik, Founder, CEO of Social Candy
• Shana Ray, Social Media Manager at Social Candy
Questions?
Tweet us @SocialCandyNews or #SpringCleanSM
Email us [email protected]
Find us social-candy.com
It is time to deep clean your Facebook page Create custom pages, promotions and edit tab icons
Custom Fan-Gated Pages
Fan-gating is NOT going away
• Marketers need to give people a reason why they should like the brand
• It’s a simple way to let fans know what to expect from your Facebook Brand Page
Custom Fan-Gated Pages
Fan-gating gives:
• Marketers a larger audience to engage with in the future
• Customers access to promotions, offers, coupons and information
Give people a reason to “like”
Custom Fan-Gated Pages
Note: Active.com & Trane use Social Candy
Drive traffic to fan-gated “landing page”
Anatomy of a Custom Page
Custom Facebook pages should:
• Tell your Brand’s Story
• Engage your Community
• Encourage more Likes (aka Customers)
Example: Jordan Vineyards & Winery
Main “Call to Action”
Promotions & contests
Link to more information
Stay connected
Note: Jordan uses Social Candy
Facebook Promotions
Page admins are responsible for:
• The lawful operation of promotions, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions)
Gigi’s Cupcakes
Note: Gigi’s Cupcakes uses Social Candy
Menage a Trois Wines Note: Menage a Trois uses Social Candy
Driving Traffic – New Timeline
Better organized to guide people to custom landing pages and special promotions
Create Custom Icons and Pin!…
Everybody now sees promotions and “Calls to Actions”
Visual aspect rules Timeline and custom pages
Pinning Posts
Custom Icons
Have a clear “Call to Action”
Note: Pierre Drive Thru Sandwiches uses Social Candy
Editing Custom Tab Icons
Two things to note:
• Photos, videos, events, maps, likes, notes – icon images cannot be edited
• Third party page icons can be edited
Custom Icons
Click here before you can edit icons
Custom Icons
Edit Settings
Tying it Together
Custom Landing Pages to…
Control your messaging
Provide clear call to action
Guide people to a promotion
Check Out Walla Walla Visitors Bureau
Note: Walla Walla uses Social Candy
Contact Social Candy
Note: Walla Walla uses Social Candy
If you want more information on creating custom Facebook pages or promotions, please visit our website or email us:
http://social-candy.com
