SportsPro TBC Event 2014 crunched by Earnest

SportsPro TBC 2014CRUNCHED

#SPTBC2014

20th November 2014Lord’s Cricket GroundSports Pro: The Brand ConferencesportsproTBC.comEvent #SPTBC2014

24 speakers4 breakout sessions1 unmissable day

We came, we saw, we crunched…

“The 2014 Football World Cup was the most competitive media space ever”

Thomas Van Schaik, Global Brand Director, Adidas

Sport is getting more crowded

But it presents brands with huge opportunities, through sponsorship, to reach consumers on an epic scale

“The global passion for sport enables brands to connect with consumers in ways other sponsorship cannot match”

Gareth Dunsmore, General Manager, Marketing Communications, Nissan Europe

And, through the right positioning, share in all the positive aspects of a global sporting event

The fans have to be at the heart of it all

“For World Rugby, we have transformed our purpose to be customer facing – from regulationto inspiration”

Brett Gosper, Chief Executive, World Rugby

“Engaging both fans and brands with money-can’t-buy experiences is one of our key objectives”

Bruno de Carvalho, Sporting Club de Portugal

Partners at all levels need to feel empowered

From governing bodies to clubs and teams, through to supporters

“We want clubs to have their say, to feel as though it’s their MLS to activate in their own way”

David Bruce, Senior Director of Brand and Integrated Marketing , MLS

“Team GB is now a powerful brand. We try to ensure we allow partners to activate in their own specific way”

Simon Massie-Taylor, Commercial Director, British Olympic Association

For brands – the customer has to be the focus

Shared goals, and ambitions are a key synergy between brands and sports and events

“In sponsorship, we start with the customer first, find their passions and work backwards”

Andy Gibson, President, Bacardi Global Brands

“Our sponsorship of aspiring football clubs reflects our shared ambitions to both be global leaders”

Nick Wiggin, Vice President Partnerships, Huawei

“It’s a partnership. You don’t want brands who pay for your rights to water-ski behind your boat”

Tom Hill, Global Head of Sponsorship Sales, Manchester United

Brands have the opportunity to react to events

Real time, real impact

“Real time marketing is like Jazz. You need to prepare a lot to improvise”

Carlo de Marchis, Chief Product Officer, Deltatre

“It’s all about digital, data and mobile,and work to your agreed metrics”

Jim O’Toole, Commercial Director, London Irish

“Activating key sponsorship markets in local languages is vital to creating emotional connections”

Tom Hill, Global Head of Sponsorship, Manchester United

Make it personal and relevant for maximum impact

“The volume of content coming through Twitter means badly executed campaigns are forgotten quickly”

Sanjit Atwal, Co-founder and Chief Executive, Squawka

That was the SportsPro TBC 2014

crunched by:

www.earnest-agency.com

earnest-agency.com/entertainment

@earnest_ents

Images courtesy of: https://unsplash.com/