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Presentation at HelpLearn Asia's Digital Marketing Reinvented Event held at Genexis Theatre, Fusionopolis SoLoMo, short for SOcial, LOcation and MObile, is the new age buzz word referring to a blend of media and technology that offers revolunary means to engage your target audience. In a digital savvy market like Singapore, it comes at no surprise that SoLoMo is quickly becoming a major factor in influencing consumer brand awareness and buying decisions. As brands and businesses hop onto the bandwagon, we are already seeing a number of creative and successful applications of SoLoMo in digital marketing. Are you ready for the SoLoMo revolution? Your competitors probably are.
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SoLoMo
The Future of
Digital Marketing is here
Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/
www.techsailor.com
www.fb.me/techsailor Singapore – Malaysia – China
Anyone
checked-in?
;-)
SoLoMo Facts and Statistics
90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association
“ World #1
58% of Singapore is on Facebook That is over 2.7 million users
- Socialbakers.com
Singaporeans spend the
most time on Facebook
38 minutes and 46 seconds per session
Americans spend 20 minutes and 46 seconds
- Experian Hitwise
World #1
We believe every phone should be
social… We are going to become a
mobile company”
“
36% of Asia’s technology savvy markets
use location services to find restaurants
and entertainment venues nearby”
- TNS (Mobile Life study)
“
63% of the
respondents
in Singapore
are using
location
services”
- TNS (Mobile Life study)
“ World #1
4 cases
of creative SoLoMo
applications
The tour guide resides in your phone
http://www.youtube.com/watch?v=zUl8c2ItyPk
Reward your pet with a check in!
http://www.youtube.com/watch?v=Ml2qpfSDuzU
Facedeals checks you in… by face…
http://www.youtube.com/watch?v=1U0Bn2Fd_cA
Shopkick adds a kick to shopping!
http://www.youtube.com/watch?v=2uixneqbqkI
4 tips
on building your SoLoMo
presence
Tip #1 Devise a Holistic SoLoMo
Strategy
#1: Holistic SoLoMo Strategy
What are your objectives, target
audiences and KPIs?”
- Techsailor
“
#1: Holistic SoLoMo Strategy
Digital Marketing
Crossroads
Which Digital
Marketing platforms
and channels to use?
Tip #2 Develop Integration and
Synergy between Marketing
Platforms
#2: Integration and Synergy
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
#2: Integration and Synergy
Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
Tip #3 Optimize the Customer
Journey
#3: The Customer Journey
We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK
“
#3: The Customer Journey
Map the customers’ journey through awareness,
discovery, conversion and advocacy
#3: The Customer Journey
Understand your customers’ experience.
Optimize your Digital Marketing and
customer interaction strategy.”
- Techsailor
“
Tip #4 Structure actionable
Performance Measurements
#4: Performance Measurement
#4: Performance Measurement
Define Metrics
Align with strategy
Derive actionable insights
The 4 tips
Devise a holistic SoLoMo Strategy
Develop integration and synergy between
marketing platforms
Optimize the Customer Journey
Structure actionable performance
measurements
DO NOT venture into SoLoMo unless
you’ve figured out how to…
SoLoMo Thursday by Techsailor
Visit SoLoMoThursday.com
Leon CK Leong Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
If you would like a copy of the slides…
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
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