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Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).
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“Social” Retail
Vicinity Window
Instore
Product
PurchaseAfter Sales
UX
Potential
OOHsocial
mobile
web
socialmobile
mobile
display
mobile
search online
onlineonline
THE CONSUMERDECISION JOURNEY*
*McKinsey Consumer Decision Journey !2
chat
social
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1 Outside the store
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2 The Window Display
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3 The InStore Environment
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4 The “Product” Story
11/27/13
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All rights reserved - The Myndset Company
All rights reserved - The Myndset Company
All rights reserved - The Myndset Company
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 201311/27/13 �12
All rights reserved - The Myndset CompanyAll rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 201311/27/13
80% story - 20% store
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 2013
PUMA
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 2013
VANQUISH
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset CompanyTous droits réservés - The Myndset Company 2013
!19
11/27/13
!21
Sao Paolo
April 2012
!22
21 hours 29 minutes = real time?
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CONCLUSIONS:!!
•Wifi available!•Social doesn’t stop at sharing!•Human connection!•Metrics and ROI
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minterdial.fr@mdial
minter@themyndset.com
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@mdialFRthemyndset.com
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