Social Media Overload June 2016

Best Practices to Avoid Social Media Overload!!

Keep it Simple.

Be active on the sites your prospects and

customers frequent most.

#2 Don’t wind up on websitesthatsuck.com

7 Website Pitfalls

• Color Pollution

• Critical info not above the fold

• Value Prop

• Social Proof

• Mobile responsive

• Critical Keyword Phrases

• No Opt-in box

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

Critical Keyword Phrase

• What you do….

• 5-7 Words

• Don’t be too cute!

• Say it so Forest would understand it.

• Share it with your neighbor.

Add it Everywhere

• Title Tag

• Homepage

• LinkedIn Profile

• eMail Signature

#3 Instead of Fearing Negativity, be Proactive in Getting Positive Feedback

Stay on top of your online reputation

• Hootsuite

• socialmention.com

• Popular directories

Get Comfortable with Google My Business

• Critical SEO Factor

• Trusted more than Websites

• People make buying decisions based on reviews

Reviews/Testimonials Best Practices

• Give them.

• Timing is everything.

• Ask on the right platforms.

• Never let a verbal testimonial go unheard.

Be Proud of Your LinkedIn Profile

Quality Recommendations

For Reaching Millennials through Instagram

Why Instagram? • Millennials make up 51% of Users

• Voted #1 App for social engagement by millennials

• Instagram usage has doubled in the last two years - now has more than 500 million users per month.

• 80 million photos uploaded each day

• Owned by Facebook - by completely separate platforms

• (instagram.com/faqs)

What’s different? • Audience driven, not company driven

• Works on iPhone and Android only

• Pictures and video only (3-60 seconds long)

• Immediacy

• Owned by Facebook - but completely separate platforms

• Extreme engagement. Nothing else but the photo (no links to external sites, no content at the top of the photo)

• Instagram signs

• Your location should be a virtual showroom

• Turn a thank you into a pic of video.

• crowdsigns.com

#5: Let your fans become your salesforce

Best Practice #6: Advertise

• Works similar to Facebook

• Hover over the picture, you can now add a call to action

• One of the largest mobile ad platforms

• Be an early adopter!

Facebook Best Practices

#7: Don’t Let Your Social Media Sites Die on the Vine!

Nothing kills credibility faster than an

untouched profile.

#8: Strengthen Relationships

Activity

• Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

#9 Use Facebook Live!

Facebook Live Best Practices

• Tell people ahead of time

• Name commenters by name

• Be creative, write a good description

• Use it often, be consistent

#10 Create a digital calendar to stay ‘top of mind’ with customers and prospects.

Write Compelling Content

• Add Value

• FAQs

• Client Case Studies

• Client interviews

• Talk in terms of their interests

Syndicate to Keep Your Sanity

Thank you!

• www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)