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Best Practices to Avoid Social Media Overload!!
Keep it Simple.
Be active on the sites your prospects and
customers frequent most.
7 Website Pitfalls
• Color Pollution
• Critical info not above the fold
• Value Prop
• Social Proof
• Mobile responsive
• Critical Keyword Phrases
• No Opt-in box
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Critical Keyword Phrase
• What you do….
• 5-7 Words
• Don’t be too cute!
• Say it so Forest would understand it.
• Share it with your neighbor.
Add it Everywhere
• Title Tag
• Homepage
• LinkedIn Profile
• eMail Signature
#3 Instead of Fearing Negativity, be Proactive in Getting Positive Feedback
Stay on top of your online reputation
• Hootsuite
• socialmention.com
• Popular directories
Get Comfortable with Google My Business
• Critical SEO Factor
• Trusted more than Websites
• People make buying decisions based on reviews
Reviews/Testimonials Best Practices
• Give them.
• Timing is everything.
• Ask on the right platforms.
• Never let a verbal testimonial go unheard.
Be Proud of Your LinkedIn Profile
Quality Recommendations
For Reaching Millennials through Instagram
Why Instagram? • Millennials make up 51% of Users
• Voted #1 App for social engagement by millennials
• Instagram usage has doubled in the last two years - now has more than 500 million users per month.
• 80 million photos uploaded each day
• Owned by Facebook - by completely separate platforms
• (instagram.com/faqs)
What’s different? • Audience driven, not company driven
• Works on iPhone and Android only
• Pictures and video only (3-60 seconds long)
• Immediacy
• Owned by Facebook - but completely separate platforms
• Extreme engagement. Nothing else but the photo (no links to external sites, no content at the top of the photo)
• Instagram signs
• Your location should be a virtual showroom
• Turn a thank you into a pic of video.
• crowdsigns.com
#5: Let your fans become your salesforce
Best Practice #6: Advertise
• Works similar to Facebook
• Hover over the picture, you can now add a call to action
• One of the largest mobile ad platforms
• Be an early adopter!
Facebook Best Practices
#7: Don’t Let Your Social Media Sites Die on the Vine!
Nothing kills credibility faster than an
untouched profile.
#8: Strengthen Relationships
Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
#9 Use Facebook Live!
Facebook Live Best Practices
• Tell people ahead of time
• Name commenters by name
• Be creative, write a good description
• Use it often, be consistent
#10 Create a digital calendar to stay ‘top of mind’ with customers and prospects.
Write Compelling Content
• Add Value
• FAQs
• Client Case Studies
• Client interviews
• Talk in terms of their interests
Syndicate to Keep Your Sanity
Thank you!
• www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)