Social Media Marketing For The US Hispanic Market

USING SOCIAL MEDIA MARKETING TO BUILD YOUR BRAND IN THE HISPANIC MARKET

By: Javier M. Santos Social Media Marketing Consultant

SITUATION

• U.S. Hispanics are known to be avid consumers of

social media, but few marketers are using Spanish-

language Facebook fan pages to reach out to them.

Source: Hispanic Fact Pack 2011

SITUATION

Source: Hispanic Fact Pack 2011

SITUATION

• Fact: A quick sample revealed that from184 different

US brands only 34 had any kind of Spanish-

language presence on Facebook.

• Facebook Spanish-language brand fans pages: 1.96

millions.

• Facebook English-language brand fans pages:106.4

millions.

Source: AdAge Hispanic Magazine

SITUATION

• Marketers that do try to engage Hispanics online

often make mistakes, ranging from simply

repurposing Spanish-language content from other

countries to allowing stale content to remain online

indefinitely.

OUR PERCEPTION

• For brands willing to put up Spanish-language

Facebook pages, there's a huge payoff!

DO’S AND DON’TS

• Use human translators that understand the culture.

• Don't do partial translation, with some links in

Spanish and some in English.

• Don't just translate content from a general market

site without changing the images, too.

• Don't put a Spanish-language site up, then neglect

to monitor it and engage with users. And avoid

orphaned social media that lacks links and easy

navigation.

WHAT CAN WE OFFER

• Spanish Language Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

OUR OFFER

• Spanish Language Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & 3 Months Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

LANDING PAGE EXAMPLES

OUR OFFER

• Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

KIA MOTORS FACEBOOK BUSINESS PAGE

OUR OFFER

• Spanish Language Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

RESULTS FOCUSED APPROACH

• Fan Growth

• Promotions

• Grow Sales

• Build Your Brand

• Product Sampling

SAMPLE OF OUR WORK

ADVERTISING CAMPAIGN

ADVERTISING CAMPAIGN

CAMPAIGN RESULTS

OUR OFFER

• Spanish Language Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

SMMD

Login

Publishing Area

SMMD

Engagement Area

Measurement Area

OUR OFFER

• Spanish Language Call to Action Landing Page

• Spanish Language Facebook Fan Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

LANDING PAGE TRAFFIC REPORT

•Number of Visitors •Conversion Rate •Navigation Origin

FACEBOOK FAN PAGE TRAFFICT REPORT

•Number of visitors •Demographic

•Gender •Age

OPTIONAL SERVICES

Advanced QR Code Campaign Manager

WHERE TO PLACE QR CODES

Source: Hispanic Fact Pack 2011

ANALYTICS

Depending on the campaign set up, the following analytics data is available:

•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison

The interactive reports are generated in real time.

GTA’S ADDITIONAL SERVICES

• Spanish language full website development • Company Identity

o Logo o Business Cards o Letterhead o Brochure o Flyer

• Print Media Campaign • Customer Database Build Up • YouTube Channel Setup (Info-commercials) • Online Store

IT’S YOUR CHOICE!

NO HABLO ESPAŇOL…

IT’S YOUR CHOICE!

BUILD YOUR BRAND AMONG THE HISPANIC MARKET!

ABOUT US

G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 y e a r s

e x p e r i e n c e i n t h e P u e r t o R i c o m a r k e t . O u r s t a f f i s s p e c i a l i z e d i n

m a r k e t i n g , p r o g r a m m i n g , a r t a n d t e c h n o l o g y t o p r o v i d e O n - l i n e

h i g h q u a l i t y c o n s u l t i n g s e r v i c e s i n :

– C o r p o r a t e I n t e r n e t I n t e r a c t i o n s

– E - C o m m e r c e S o l u t i o n s

– I n t e r a c t i v e D a t a A n a l y t i c s

O u r s e r v i c e s a r e d e s i g n e d a c c o r d i n g t o t h e c h a r a c t e r i s t i c s a n d

r e q u i r e m e n t s o f o u r i n d i v i d u a l C l i e n t s .

G TA I n t e r n e t M a r k e t i n g o w n s a n e s t a b l i s h e d a n d a c c e s s i b l e o f f i c e

w i t h t h e t e c h n o l o g i c a l i n f r a s t r u c t u r e r e q u i r e d t o g i v e e x c e l l e n t

s e r v i c e t o o u r C l i e n t s ( s u c h a s K i a M o t o r s , S e r r a l l é s , E l M e s o n ,

M a n a t í M e d i c a l C e n t e r , a m o n g m a n y o t h e r s ) .

ABOUT US

G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e

I n t e r n e t A d v e r t i s e m e n t B u r e a u - I A B , I n t e r n e t S o c i e t y - P u e r t o

R i c o , S M E - S a l e s a n d M a r k e t i n g E x e c u t i v e s A s s o c i a t i o n , a n d L a

C á m a r a d e C o m e r c i o d e P u e r t o R i c o .

W e w i l l b e m o r e t h a n h a p p y t o a s s i s t y o u t o a c c o m p l i s h y o u r

b u s i n e s s g o a l s . F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t u s a t

w w w. g t a . m a

THANKS

F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma