Social Media Marketing

Social Media Marketing

Khushbu Pandya (Founder of Konvophilia Communications & Author of WEAVE Model)

What is Social Media?

What is Social Media Marketing? Social media marketing (SMM) uses social media

platforms, to positively influence consumers toward a website, company, brand, product, service, or a person.

The focus of social media marketing is to create “conversations into conversion”.

Conversion can be in terms of various consumer actions, such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable activity.

What is different in this marketing channel?

The old communication model

was a monologue.The new communication model

is a dialogue.

Traditional Media – Controls the Content sent to audience – e.g. Newspapers, Television, Radio, etc

Social Media – Co-creation of Content

Traditional Media – dictatorial approach Social Media – discussion approach

Traditional Media- paid platforms Social Media – free platforms Can you name few more ? ? ?

Why Social Media Marketing?Because

Because…

Social Media helps building

CUSTOMER RELATIONSHIPS

Hence :

Benefits of Social Media Marketing to Businesses:

Business

Loyalty Building

Public Relations

Recruting Employess

Customer Acquisition

Customer Service

Thought Leadership

Some more benefits of SMM Helps in creating new business relationships

and maintaining old ones. Helps to stay updated with what customers

are talking about your brand / business. In contrast to other marketing channels, social

media marketing is cost-saving, effective and efficient.

Increases your global reach. Helps in co-creating content with other people

as well as your own clients/customers. Helps in achieving growth, visibility, trust and

loyalty.

Some facts:

Social Media Marketing Myths

There is No Return in Social Media Marketing

Social Media is Free

Social Media is Just a Fad

THANK YOU Let’s get Social ! Find my whereabouts @

www.khushbupandya.com You can email me directly at

info@khushbupandya.com Interested in learning more about Social

Media? - Review my latest Book – WEAVE Model @ www.facebook.com/weavemodel