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This presentation in crisp and gives basic introduction to the topic SMM. Students, Professionals and anyone who wants a quick review on the Topic can refer this document.
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Social Media Marketing
Khushbu Pandya (Founder of Konvophilia Communications & Author of WEAVE Model)
What is Social Media?
What is Social Media Marketing? Social media marketing (SMM) uses social media
platforms, to positively influence consumers toward a website, company, brand, product, service, or a person.
The focus of social media marketing is to create “conversations into conversion”.
Conversion can be in terms of various consumer actions, such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable activity.
What is different in this marketing channel?
The old communication model
was a monologue.The new communication model
is a dialogue.
Traditional Media – Controls the Content sent to audience – e.g. Newspapers, Television, Radio, etc
Social Media – Co-creation of Content
Traditional Media – dictatorial approach Social Media – discussion approach
Traditional Media- paid platforms Social Media – free platforms Can you name few more ? ? ?
Why Social Media Marketing?Because
Because…
Social Media helps building
CUSTOMER RELATIONSHIPS
Hence :
Benefits of Social Media Marketing to Businesses:
Business
Loyalty Building
Public Relations
Recruting Employess
Customer Acquisition
Customer Service
Thought Leadership
Some more benefits of SMM Helps in creating new business relationships
and maintaining old ones. Helps to stay updated with what customers
are talking about your brand / business. In contrast to other marketing channels, social
media marketing is cost-saving, effective and efficient.
Increases your global reach. Helps in co-creating content with other people
as well as your own clients/customers. Helps in achieving growth, visibility, trust and
loyalty.
Some facts:
Social Media Marketing Myths
There is No Return in Social Media Marketing
Social Media is Free
Social Media is Just a Fad
THANK YOU Let’s get Social ! Find my whereabouts @
www.khushbupandya.com You can email me directly at
[email protected] Interested in learning more about Social
Media? - Review my latest Book – WEAVE Model @ www.facebook.com/weavemodel
