Social Media Marketing

Social NetworkingWhy it is for you!

Presented by:Debbie Gioquindo

Hudson Valley Wine Goddesswww.hvwinegoddess.blogspot.com

Twitter – hvwinegoddessFacebook -

http://profile.to/hvwinegoddess/Linked In

http://www.linkedin.com/in/debbiegioquindo

Confused………Overwhelmed ………

Social Media Overview• My Space – primarily aimed at youth, giving them the opportunity to

relate to brands and bands, as well as self-express. 85% are over 18 yrs old.

• Facebook - Over 55,000 regional, work-related, collegiate, and high school networks. More than half of Facebook users are outside of college. The fastest growing demographic is those 25 years old and older

• Twitter - micro blogging 140 characters or less

• Blogs - establish credibility and familiarity on a subject. Write on what they are passionate about

• StumbleUpon - discovers websites based on your interest

• Digg - content sharing (articles and websites of interest)

• YouTube - video sharing

• Flickr - photo sharing

• Linked In - network of trusted contacts

• Podcasting - audio info available for download on a subject of your interest

Social Media Facts• 752% growth in Twitter• 91% Digg growth in 2008• 95% reporters have blogs• 600K new Facebook users each day• 77M web users read blogs• 184 new blogs in 2008• 30.1 M users Linked In• 3B images on Flickr• 100M videos are viewed daily• 46% business put marketing $ on Social

Media

Social Media – What it is

• Permission based communications• Cost effective• Long tail marketing• Humanizes you and your brand

– You become a knowledgeable expert on your brand.

• Build and promote your brand• Create loyal connections, create

relationships• Customer engagement• Speak to people with common interests• Networking

Social Media – What it is NOT

• Push marketing• A place where you only speak• Aggressive sales• A replacement for your current

marketing

How to embrace it

• Claim your name• Monitor your name • Be prepared

– Know your online identity– It’s not about you– Don’t jump in and promote your products– Read and learn first – observe, get a feel– Don’t mix business with pleasure – keep

friends and family profiles separate– Be positive– Go slowly

Linked In

Bloggers

• Bloggers are writing to communicate their distinct perspective on a topic.

• Bloggers are not journalists: Bloggers write because they are passionate about a particular topic.

• Don’t just comment on some ones blog, don’t pitch, get coverage and leave.

Blogging and why• People want to know about your

knowledge• Interested in what is going on at your

Business– New Product– Event– New Sale

• Blogs  can  be  interactive  ‐ people  can  leave  their  comments  and  participate  with  your  blog  

• Blogs  rank  highly  with  the  search  engines.Google  can  easily  index  blogs  due  to  built‐in  SEO   

• Some  provide  commentary  or  news  on  a  particular  subject;  others  are  personal  online  diaries  

• Typically  combine  text,  images  and  links  web  pages  and  other  topics related  media   

• Generally  readers  can  leave  comments  in  an   interactive  format  

What can a Blog do for me?

• Be  a  relaxed  voice  for  your  company  

• Engage  more  closely  with  your  audience  

• Relational  Marketing  help  build a relationship with  your  buyers  

• Help  manage  your  online  reputation  •  Search  Engine  Google  loves a

 Web site  with  fresh  content  

You should start a blog

• IF,  You  can  create  one  that  has  a  unique  message  

• IF,  It  will  deliver  value‐driven  posts  and  commentary  on  a  regular  basis  

• IF,  You  realize  it  is  NOT  a  substitute  for  a  marketing  campaign  and  results  come  inthe  long  term  

• IF,  You  are  committed! - post at least twice a week.

Facebook home page

Facebook – what I am saying

Facebook Page

Facebook group page

Twitter

Twitter

• Micro blogging 140 characters or less• Create an audience around your

expertise or interests– You can have more than one twitter

account– One for personal interests– One for business

• @ directs a tweet to another person• RT – means retweet a post• # - hash tag used to identify comment

topics or trends• DM – private message to user

Twitter use

• Tweet – twitter only becomes valuable, fun, educational if you get involved

• Look for people or business that interest your or have similar interest.

• Get in the conversation

Twitter Applications and search tools

• Tweetdeck• Twirl • Twitteriffic• Twellow – twitter directory sorted by

occupation• Just Tweet it – A twitter directory sorted

by interest• Twubble – find people with your interests

Ning

Who is talking about you

• Monitoring who is talking about you– Google Alert– SocialOomph.com– Radian 6– Trackur– SM2– Monitter- twitter mentions– Yahoo Sideline – Lazy Feed