Upload
debbie-gioquindo
View
404
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Intro to Social Media Marketing presentation made to chamber members.
Citation preview
Social NetworkingWhy it is for you!
Presented by:Debbie Gioquindo
Hudson Valley Wine Goddesswww.hvwinegoddess.blogspot.com
Twitter – hvwinegoddessFacebook -
http://profile.to/hvwinegoddess/Linked In
http://www.linkedin.com/in/debbiegioquindo
Confused………Overwhelmed ………
Social Media Overview• My Space – primarily aimed at youth, giving them the opportunity to
relate to brands and bands, as well as self-express. 85% are over 18 yrs old.
• Facebook - Over 55,000 regional, work-related, collegiate, and high school networks. More than half of Facebook users are outside of college. The fastest growing demographic is those 25 years old and older
• Twitter - micro blogging 140 characters or less
• Blogs - establish credibility and familiarity on a subject. Write on what they are passionate about
• StumbleUpon - discovers websites based on your interest
• Digg - content sharing (articles and websites of interest)
• YouTube - video sharing
• Flickr - photo sharing
• Linked In - network of trusted contacts
• Podcasting - audio info available for download on a subject of your interest
Social Media Facts• 752% growth in Twitter• 91% Digg growth in 2008• 95% reporters have blogs• 600K new Facebook users each day• 77M web users read blogs• 184 new blogs in 2008• 30.1 M users Linked In• 3B images on Flickr• 100M videos are viewed daily• 46% business put marketing $ on Social
Media
Social Media – What it is
• Permission based communications• Cost effective• Long tail marketing• Humanizes you and your brand
– You become a knowledgeable expert on your brand.
• Build and promote your brand• Create loyal connections, create
relationships• Customer engagement• Speak to people with common interests• Networking
Social Media – What it is NOT
• Push marketing• A place where you only speak• Aggressive sales• A replacement for your current
marketing
How to embrace it
• Claim your name• Monitor your name • Be prepared
– Know your online identity– It’s not about you– Don’t jump in and promote your products– Read and learn first – observe, get a feel– Don’t mix business with pleasure – keep
friends and family profiles separate– Be positive– Go slowly
Linked In
Bloggers
• Bloggers are writing to communicate their distinct perspective on a topic.
• Bloggers are not journalists: Bloggers write because they are passionate about a particular topic.
• Don’t just comment on some ones blog, don’t pitch, get coverage and leave.
Blogging and why• People want to know about your
knowledge• Interested in what is going on at your
Business– New Product– Event– New Sale
• Blogs can be interactive ‐ people can leave their comments and participate with your blog
• Blogs rank highly with the search engines.Google can easily index blogs due to built‐in SEO
• Some provide commentary or news on a particular subject; others are personal online diaries
• Typically combine text, images and links web pages and other topics related media
• Generally readers can leave comments in an interactive format
What can a Blog do for me?
• Be a relaxed voice for your company
• Engage more closely with your audience
• Relational Marketing help build a relationship with your buyers
• Help manage your online reputation • Search Engine Google loves a
Web site with fresh content
You should start a blog
• IF, You can create one that has a unique message
• IF, It will deliver value‐driven posts and commentary on a regular basis
• IF, You realize it is NOT a substitute for a marketing campaign and results come inthe long term
• IF, You are committed! - post at least twice a week.
Facebook home page
Facebook – what I am saying
Facebook Page
Facebook group page
• Micro blogging 140 characters or less• Create an audience around your
expertise or interests– You can have more than one twitter
account– One for personal interests– One for business
• @ directs a tweet to another person• RT – means retweet a post• # - hash tag used to identify comment
topics or trends• DM – private message to user
Twitter use
• Tweet – twitter only becomes valuable, fun, educational if you get involved
• Look for people or business that interest your or have similar interest.
• Get in the conversation
Twitter Applications and search tools
• Tweetdeck• Twirl • Twitteriffic• Twellow – twitter directory sorted by
occupation• Just Tweet it – A twitter directory sorted
by interest• Twubble – find people with your interests
Ning
Who is talking about you
• Monitoring who is talking about you– Google Alert– SocialOomph.com– Radian 6– Trackur– SM2– Monitter- twitter mentions– Yahoo Sideline – Lazy Feed