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Facebook for your business presentation, helping businesses understand and set up their Facebook Page
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Social Media – How it Works
Elevate Business Solutions Boosting Your Business Online
So what is Social Media?
So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
Text
So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
TextImages
So what is Social Media?
Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world
issues
In other words…
TextImagesVideos
Social Media – How it Works
In less than 4 years Social Media has now overtaken what?
as the number one activity on the web?
Social Media – How it Works
In less than 4 years Social Media has now overtaken what?
as the number one activity on the web?
Yes…pornography!
Social Media – How it Works
The most popular types of Social Media websites are
Social Media – How it Works
The most popular types of Social Media websites are
Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitter
Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitterLinkedIn
Social Media – How it Works
The most popular types of Social Media websites are
FacebookTwitterLinkedIn
Also known as Social Networking
Social Media – How it Works
This morning
Setting up Facebook for your business
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan Page
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use Facebook
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
Social Media – How it Works
This morning
Setting up Facebook for your business
Your Business Fan PageHow to use FacebookHow NOT to use Facebook
This afternoon
Twitter – setting up your profile
How to find `followers`How to `Tweet`
LinkedInipatter
• Facts and Figures
• More than 500 million users on Facebook
• Facts and Figures
• More than 500 million users on Facebook• 50% of active users log on, on any given day
• Facts and Figures
• More than 500 million users on Facebook• 50% of active users log on, on any given day• The average Facebook user has 130 friends
• Facts and Figures
To reach a user base of 50 million it took…
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 years
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 years
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
In less than a year Facebook had…
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years
In less than a year Facebook had…200 million users!
In the UK
Almost 60% of the online population uses Facebook on a regular basis
In the UK
Almost 60% of the online population uses Facebook on a regular basis
Facebook receives more traffic than Google
Facebook Profiles, Groups & Pages
Facebook Profiles, Groups & Pages
ProfilesAre for individuals, personal
profile
Facebook Profiles, Groups & Pages
ProfilesAre for individuals, personal
profile
GroupsAre for businessesGroupsOrganisationsClubsCharities
Indexed by search engines
What is a Facebook Page?
Pages are for…BusinessesOrganisationsCelebritiesBands
What is the main benefit of a Facebook Page?A Page can be fully optimised for the search engines
What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your business
What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine ranking
What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page
occurs
What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page
occursWill drive more traffic to your website and business
What can you use a Facebook Page for?
To communicateTo engageTo informTo educateTo build a relationship
So why do we need a Facebook Page?
To sell your products & services?
So why do we need a Facebook Page?
To sell your products & services?
No!
So why do we need a Facebook Page?
To build a relationship with potential customers?
So why do we need a Facebook Page?
To build a relationship with potential customers?
Yes
So why do we need a Facebook Page?
To inform & educate potential clients?
So why do we need a Facebook Page?
To inform & educate potential clients?
Yes
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