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Social Media – How it Works Elevate Business Solutions Boosting Your Business Online

Social media – how it works presentation facebook

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Facebook for your business presentation, helping businesses understand and set up their Facebook Page

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Page 1: Social media – how it works presentation facebook

Social Media – How it Works

Elevate Business Solutions Boosting Your Business Online

Page 2: Social media – how it works presentation facebook

So what is Social Media?

Page 3: Social media – how it works presentation facebook

So what is Social Media?

Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world

issues

Page 4: Social media – how it works presentation facebook

So what is Social Media?

Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world

issues

In other words…

Page 5: Social media – how it works presentation facebook

So what is Social Media?

Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world

issues

In other words…

Text

Page 6: Social media – how it works presentation facebook

So what is Social Media?

Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world

issues

In other words…

TextImages

Page 7: Social media – how it works presentation facebook

So what is Social Media?

Social Media is a method of technology that allows us to share content, personal opinions, swap different perspectives and insights into world

issues

In other words…

TextImagesVideos

Page 8: Social media – how it works presentation facebook

Social Media – How it Works

In less than 4 years Social Media has now overtaken what?

as the number one activity on the web?

Page 9: Social media – how it works presentation facebook

Social Media – How it Works

In less than 4 years Social Media has now overtaken what?

as the number one activity on the web?

Yes…pornography!

Page 10: Social media – how it works presentation facebook

Social Media – How it Works

The most popular types of Social Media websites are

Page 11: Social media – how it works presentation facebook

Social Media – How it Works

The most popular types of Social Media websites are

Facebook

Page 12: Social media – how it works presentation facebook

Social Media – How it Works

The most popular types of Social Media websites are

FacebookTwitter

Page 13: Social media – how it works presentation facebook

Social Media – How it Works

The most popular types of Social Media websites are

FacebookTwitterLinkedIn

Page 14: Social media – how it works presentation facebook

Social Media – How it Works

The most popular types of Social Media websites are

FacebookTwitterLinkedIn

Also known as Social Networking

Page 15: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Page 16: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan Page

Page 17: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use Facebook

Page 18: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

Page 19: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

This afternoon

Twitter – setting up your profile

Page 20: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

This afternoon

Twitter – setting up your profile

How to find `followers`

Page 21: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

This afternoon

Twitter – setting up your profile

How to find `followers`How to `Tweet`

Page 22: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

This afternoon

Twitter – setting up your profile

How to find `followers`How to `Tweet`

LinkedIn

Page 23: Social media – how it works presentation facebook

Social Media – How it Works

This morning

Setting up Facebook for your business

Your Business Fan PageHow to use FacebookHow NOT to use Facebook

This afternoon

Twitter – setting up your profile

How to find `followers`How to `Tweet`

LinkedInipatter

Page 24: Social media – how it works presentation facebook

• Facts and Figures

Facebook

• More than 500 million users on Facebook

Page 25: Social media – how it works presentation facebook

• Facts and Figures

Facebook

• More than 500 million users on Facebook• 50% of active users log on, on any given day

Page 26: Social media – how it works presentation facebook

• Facts and Figures

Facebook

• More than 500 million users on Facebook• 50% of active users log on, on any given day• The average Facebook user has 130 friends

Page 27: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Page 28: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 years

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• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 yearsTV – 13 years

Page 30: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 yearsTV – 13 yearsInternet – 4 years

Page 31: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years

Page 32: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years

In less than a year Facebook had…

Page 33: Social media – how it works presentation facebook

• Facts and Figures

Facebook

To reach a user base of 50 million it took…

Radio – 38 yearsTV – 13 yearsInternet – 4 yearsIpod – 3 years

In less than a year Facebook had…200 million users!

Page 34: Social media – how it works presentation facebook

In the UK

Almost 60% of the online population uses Facebook on a regular basis

Page 35: Social media – how it works presentation facebook

In the UK

Almost 60% of the online population uses Facebook on a regular basis

Facebook receives more traffic than Google

Page 36: Social media – how it works presentation facebook

Facebook Profiles, Groups & Pages

Page 37: Social media – how it works presentation facebook

Facebook Profiles, Groups & Pages

ProfilesAre for individuals, personal

profile

Page 38: Social media – how it works presentation facebook

Facebook Profiles, Groups & Pages

ProfilesAre for individuals, personal

profile

GroupsAre for businessesGroupsOrganisationsClubsCharities

Indexed by search engines

Page 39: Social media – how it works presentation facebook

What is a Facebook Page?

Pages are for…BusinessesOrganisationsCelebritiesBands

Page 40: Social media – how it works presentation facebook

What is the main benefit of a Facebook Page?A Page can be fully optimised for the search engines

Page 41: Social media – how it works presentation facebook

What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your business

Page 42: Social media – how it works presentation facebook

What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine ranking

Page 43: Social media – how it works presentation facebook

What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page

occurs

Page 44: Social media – how it works presentation facebook

What is the main benefit of a Facebook Page?A Page can be fully optimised for the search enginesUse it as a secondary website for your businessWill help improve your search engine rankingThe larger your fan base gets a viral growth of your Page

occursWill drive more traffic to your website and business

Page 45: Social media – how it works presentation facebook

What can you use a Facebook Page for?

To communicateTo engageTo informTo educateTo build a relationship

Page 46: Social media – how it works presentation facebook

So why do we need a Facebook Page?

To sell your products & services?

Page 47: Social media – how it works presentation facebook

So why do we need a Facebook Page?

To sell your products & services?

No!

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So why do we need a Facebook Page?

To build a relationship with potential customers?

Page 49: Social media – how it works presentation facebook

So why do we need a Facebook Page?

To build a relationship with potential customers?

Yes

Page 50: Social media – how it works presentation facebook

So why do we need a Facebook Page?

To inform & educate potential clients?

Page 51: Social media – how it works presentation facebook

So why do we need a Facebook Page?

To inform & educate potential clients?

Yes