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What is Social Media?
Five Questions
What are the trends within healthcare? What is social media? What are the elements of social media? How do people use social media? How to implement social media?
Changing Healthcare market
http://www.youtube.com/watch?v=w6X4tIdlj4E&feature=PlayList&p=87DF5804FA3161A9&playnext_from=PL&playnext=1&index=61
Finance cut’s in National Healthcare
Rise of Social networks
War on talent
Service Communities & Experiences
New Entrants on the Market
New Entrants on the Market
The Millennials are coming
Power of buyers is growing
What is social media?
Social Media is a definition that is given in many ways
and it is often confused with Web 2.0
What is Web 2.0?
Web 2.0 is a popular termfor advanced
Internet technology and applications.
Characteristics Web 2.0?
The web as a platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software above the Level of a Single Device Rich User Experiences
Social Media - Some definitions Social Media are various electronic tools available to
help accelerate and improve the ability to connect, communicate, and collaborate. (Arthur L.Jue et al. 2010)
Social media refers to activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using webbased applications (Lon Safko and David Brake. 2009)
Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (M. Kaplan and M Haenlein 2009)
They all agree on
Web 2.0 is a platform that is needed You need Internet based apps/tools It’s all about communication It’s all about collaboration
Elements of Social Media
Elements of Social Media
How people use social media
How people use social media
How to implement Social Media
10 tips for implementing
Choose carefully
Pick the application or make your own
Ensure activity alignment
Media plan integration
Access for all
Be active
Be interesting
Be humble
Be unprofessional
Be honest and respect the rules of the game
Examples in Healthcare
Examples in Healthcare
Examples in Healthcare
Examples in Healthcare
Questions
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