Social Media for Young Lawyers: Gavin Ward SYLA Presentation

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SYLA Annual Conference 2011

Gavin Ward

New technology, social media and the law: how to develop, and not destroy, your

career

My Experiences

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Social Media for Young Lawyers

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Social Media for Young Lawyers

•LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.•Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. •Through the site, individuals can then maintain a list of known business contacts, known as Connections.•Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions

What is Linkedin?

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Social Media for Young Lawyers

•More than 100 million users representing 150 industries•Over 1 million different company profiles•Over 60% of people looking for a professional service will use LinkedIn as their starting point•Most members tend to be between 30 and 55 years old •97% of LinkedIn users join based on invitations from existing members •LinkedIn users accept 83% of referrals•All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees

What is Linkedin? Statistics:-

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Social Media for Young Lawyers

Tip 1: Create a Solid Profile

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Social Media for Young Lawyers

Tip 1: Create a Solid Profile

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Social Media for Young Lawyers

Tip 1: Create a Solid Profile

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Social Media for Young Lawyers

Tip 2: Join Relevant Groups

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Social Media for Young Lawyers

Tip 3: Engage in Group Discussions

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Social Media for Young Lawyers

Tip 4: Find Relevant Contacts

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Social Media for Young Lawyers

Tip 5: Connect with relevant contacts

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Social Media for Young Lawyers

Tip 6: Start Recommending

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Social Media for Young Lawyers

Tip 7: Connect your website and twitter account(s)

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Social Media for Young Lawyers

Tip 8: Select a unique URL

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Social Media for Young Lawyers

Tip 9: Promote your linkedin profile to your social networks

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Social Media for Young Lawyers

Tip 10: Monitor who is viewing your profile

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Social Media for Young Lawyers

•increased web site traffic

•increased visibility

•improved Google page results

•enhanced search engine results

•scope out competition or partners

•get more clients

•build your professional network

What are the benefits of Linkedin?

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Social Media for Young Lawyers

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Social Media for Young Lawyers

wardblawg.com

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Social Media for Young Lawyers

Top 5 Reasons for Young Lawyers and Barristers to Get Blogging

•Engage with the Legal Profession

•Tick the “business development” box

•Become a fish: Develop your own personal brand

•Show Responsibility and Trust by Getting it Right

•Develop Legal Knowledge and Increase Current Awareness

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Social Media for Young Lawyers

wardblawg.com/youblawg

DO NOT

Stick your head in the sand when new business is sitting waiting for you

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Social Media for Young Lawyers

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Gavin Ward

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Moore Legal Technology

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