Social Media for Young Lawyers: Gavin Ward SYLA Presentation

www.moorelegaltechnology.co.uk/

SYLA Annual Conference 2011

Gavin Ward

New technology, social media and the law: how to develop, and not destroy, your

career

My Experiences


Social Media for Young Lawyers



•LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.•Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. •Through the site, individuals can then maintain a list of known business contacts, known as Connections.•Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions

What is Linkedin?



•More than 100 million users representing 150 industries•Over 1 million different company profiles•Over 60% of people looking for a professional service will use LinkedIn as their starting point•Most members tend to be between 30 and 55 years old •97% of LinkedIn users join based on invitations from existing members •LinkedIn users accept 83% of referrals•All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees

What is Linkedin? Statistics:-



Tip 1: Create a Solid Profile









Tip 2: Join Relevant Groups



Tip 3: Engage in Group Discussions



Tip 4: Find Relevant Contacts



Tip 5: Connect with relevant contacts



Tip 6: Start Recommending



Tip 7: Connect your website and twitter account(s)



Tip 8: Select a unique URL



Tip 9: Promote your linkedin profile to your social networks



Tip 10: Monitor who is viewing your profile



•increased web site traffic

•increased visibility

•improved Google page results

•enhanced search engine results

•scope out competition or partners

•get more clients

•build your professional network

What are the benefits of Linkedin?





wardblawg.com



Top 5 Reasons for Young Lawyers and Barristers to Get Blogging

•Engage with the Legal Profession

•Tick the “business development” box

•Become a fish: Develop your own personal brand

•Show Responsibility and Trust by Getting it Right

•Develop Legal Knowledge and Increase Current Awareness



wardblawg.com/youblawg

DO NOT

Stick your head in the sand when new business is sitting waiting for you




Gavin Ward

wardblawg.com

twitter.com/gavward

Moore Legal Technology

moorelegaltechnology.co.uk

twitter.com/moorelegaltech

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Social Media for Young Lawyers: Gavin Ward SYLA Presentation