Social Media for Small Business - Facebook and YouTube

© 2011 Nautic Studios LLC

Why Use Facebook?More than 750 million active users (July

2011)50% of active users log on to Facebook in any

given day (July 2011)Popular with all age groupsIt allows for two way communication with

customersIt allows customers to endorse your brand

BasicsProfiles are for peopleGroups are for collaborationPages are for businesses, organizations,

public figures and interests

GroupsHave membersMembership can be restricted (open, closed,

secret)Allow mass messaging

PagesPublic accessibleCustom URL (>25 fans)Tabs and ApplicationsWebsite IntegrationPage updatesMetricsTarget based on location and language

Edge RankContent should be engagingThe goal is to generate conversation

Custom Facebook Tabs

Best PracticesRespond promptlyPost oftenFocus on generating conversationMonitor MetricsAlways remain positiveNever delete negative message

YouTube Best PracticesCustomize your YouTube channelProvide your contact information, a link to your

site, and a description of what your channel is about

Choose an appropriate usernameAdd subtitles (use auto-captioning)Add tagsCreate a clear descriptionHave a call to actionKeep your videos shortMonitor comments

SharingShare your videos on other social media sitesLink to your YouTube channel from your

websiteEmbed videos in your website or blog

Possible UsesRecord live presentations and eventsInterview expertsCreate how to videosAnswer common questionsShare tipsHold video contentsGive virtual toursProduct demonstrationsTestimonials

Rules of EngagementListen and respond promptly to customersNever delete negative feedbackBe honest and sincereRemain active