Social Media For Recruiters

Put Social Media to Work

Distinguish yourself by becoming an online networking leader to connect

with candidates and companies to drive new business

1Celek Media Consulting1Thursday, October 29, 2009

HelloMy Name is

Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish

Expert? Heck no, but I follow my own advice

3Thursday, October 29, 2009

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert

Why should we spend any time on this?

• 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11

percent from 2007.

• By 2013, use will grow to 52% of U.S. Internet users.

Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec.,

up from 6 percent in May.• In Jan., 42% of Facebook users were 25 or older, up from

28 percent previous year.

Celek Media Consulting6Thursday, October 29, 2009

More than half of all C-Level executives under 40 use Twitter daily or several times a week.

New Forbes/Google reportJune 22, 2009

More than half of all C-Level executives under 40 search for business information themselves.

New Forbes/Google reportJune 22, 2009

• 200 million active users on Facebook.• 50% of U.S. users over 35.

• 35-44 single-biggest demographic group.• 55+ fastest-growing group of users.

9Celek Media Consulting

Source: comscore.comJune 2009

A web site is not enough

• Broadcasts your info one way.• Depends on customer to decide to come to you.

Start with Google Profiles

Make search engine work for you to always be found on first page of Google results.

Create at google.com/Profiles

So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.

The world’s gone Twitter

• Think cell phone texting meets instant messaging.• Limited to 140 characters.

• It’s all about following or joining the conversation.

Tweeple, Tweets, Twitterverse

• Big news• Obama campaign• Fortune 500, Congress users

What is Twitter?

What happens when you Tweet

What to say on Twitter

• Monitor, respond to what they’re saying about your business.

What to say on Twitter

• Share your job listings.

Twitter for sharing

• Share info that interests you.

• Share info that you think will help

someone else.

Twitter to be seen as expert

• Help other recruiters today.• Provide advice, know-how, models for process.

Twitter to attract candidates

• Industry-specific news.• Tips for candidates.• Note 5 ways to contact recruiter.

Twitter your activities

• Promote your community projects and interests.• Tell people how to get involved.• Ask for help.

Twitter your priorities

• What are you working on?• Explain why this is important to you.

Twitter search for listings

• Find jobs listed in your niche, market and by customers and potential customers.

Twitter search by location

Link from Twitter to video

Make Twitter search for you

Search for business leads

Search for candidates

Search for other recruiters

Ask your network for help

Help your network contacts

Find business opportunities

Recruit job candidates

Announce your events

Contests to attract customers

Yes, it’s for business

Twitr.org for searching

Twitter for groups

• Search by topics, events, names.

• Put hashtag in front of name, word:

#TourismCincinnati

#Celek Media Consulting

Linkedin for networking

• Virtual, in-person connections.

• Excellent SEO.• Business focused,

not personal interests.

Linkedin for being seen

• Connect to stay in touch.

• Connect to be found on your

contacts’ pages.

Challenges we face online

Linkedin for documents

• Upload presentations, sales kits.• Share documents, virtual workspace.

Linkedin for conversation

• Use groups to ask questions.• Start a conversation.

Linkedin for experts

• Share what you know.• Provide answers that show you as source, leader.

Linkedin for recommendations

• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.

Linkedin for finding people

• Search by location, business, products.• Discover your connections.

Share what you’re doing

• Schedule your events.• Invite customers, contacts.

Answer Questions

Be seen as an expert

Staffing & Recruiting questions

Search for candidates, companies

Fill out your profile completely

• Headline is most important for Google search.• Fill out with your keywords to be found in search.

Fill out your profile completely

• Identify and use keywords that describe your business.• What words will searchers use to find you?

Help customers find you

• Link to your web sites.• Include social media profiles. Give customers several ways to contact you.

Find, network with companies

Post, search for jobs

Job search for Dayton

Give, ask for recommendations

Blogs for recruiters

Paid tools for recruiters

Quick review of best practices

Change

What is Facebook ?

What is Facebook?

• Status updates about your business

Tell customers about your events

What to say on Facebook

Facebook as newsletter

Share with customers

• Behind-the-scenes at your store, office.

Tell customers what you do

• Describe products, services.• Contact info.• Link to your web site.

Photos popular with users

• Photos from your events.• Photos of your products, services.• Invite customers to share photos.

Connect your social profiles

Fans = networking opportunity

Search for competitors’ news

Announce your events

Go where your fans are

Share your photos, fan photos

Allow your fans to review you

Share your videos

Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

Celek Media Consulting

Video to introduce your business

Introduce your business

Promote special events

Yes, it’s for business

• Hire pro to get professional video, sound quality.• Be yourself on camera.

• Promote video on all your social profiles.• Invite customers to give referrals.

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