Social Media for Grown-Ups #SBO2010

SMALLBIZONLINE 2010Treetops Resort, Avoca Beach

Wednesday 30th June 2010

Twitter: #SBO2010

How has online marketing changed how you run your

small business?

How WILL online marketing change how you run your small business in 2011?

Are you interested in social media marketing?

If not, why not?

Australians LOVE social networking.

Australians LOVE social networking.

Australians LOVE social networking.

Australians LOVE social networking.

Australians LOVE social networking.

Australians LOVE social networking.

Australians LOVE social networking.

1 out of 2 Aussies use social media on a regular basis

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

On average, Aussies are members of 2 social networking platforms

In fact, 2/3 of the world’s internet population use social networks on a regular basis.

51% of 21 year olds have created their own web

content before.

More than 70% of 4 year olds use a computer.

Still interested in traditional media advertising?

Only 18% of TV ads generate a POSITIVE return on

investment.

24 of the 25 largest newspapers in the world are experiencing record declines

in circulation.

Only 14% of us trust ads, but 76% of us trust customer

referrals.

Social media is word of mouth on steroids!

Today, think about which online marketing platform

best suits your target market, your business and most

importantly, you!

Is it Facebook?

Is it Facebook?

The most popular social networking platform in

Australia.

More than 400 million users worldwide. Works in 75

languages.

Is it Facebook?

Has 2 billion photos uploaded each month and 20 million

users connect with Facebook Pages each day.

Is it Facebook?

9.2 million users in Australia alone – that’s almost half of

us!

It now accounts for 29% of all time spent online by

Australians.

Is it Facebook?

Membership has more than doubled in the last 12

months.

We have 172 friends on average on Facebook and

60% of us return DAILY.

Is it Facebook?

The fastest growing demographic on Facebook is 55 to 65 year old females.

Is it Facebook?

The second fastest?

Is it Facebook?

The second fastest?45 to 55 year old males.

Is it Facebook?

If Facebook was a country, it would be the 3rd most

populated on Earth – ahead of the USA.

Is it Twitter?

Is it Twitter?

Twitter grew by 1150% in the last 12 months.

Is it Twitter?

80% of Twitter usage is on mobile devices which means

when someone has a bad customer experience, they can tell everyone – right

there, right then.

Is it Linkedin?

Is it Linkedin?

Linkedin is social media for grown-ups.

There are around 1 million Australians on Linkedin.

Is it Linkedin?

80% of companies use Linkedin for recruitment of

new employees.

Is it Linkedin?

The average age on Linkedin is 41, 80% have tertiary

education and the average household income is

$110,000.

Is it FourSquare?

Is it FourSquare?

Location-based social networking platform.

Newcomer: Only 1.2 million users

Is it FourSquare?

Check-ins, Mayors…Really nerdy but is it right for

your business?

But the real success of content sharing, and the

platform you should SERIOUSLY consider using:

Is it YouTube?

Is it YouTube?

YouTube is the second largest search engine after Google.

Is it YouTube?

13 hours of video is uploaded every minute.

To watch every YouTube video would take just over 500

years.

Is it YouTube?

1 Billion videos are watched on YouTube every day.

That’s 1,000,000,000...

The 5 Rules of Social Media Marketing

The 5 Rules of Social Media Marketing

Listen

The 5 Rules of Social Media Marketing

ListenIntegrate

The 5 Rules of Social Media Marketing

ListenIntegrateEngage

The 5 Rules of Social Media Marketing

ListenIntegrateEngagePromote

The 5 Rules of Social Media Marketing

ListenIntegrateEngagePromoteMeasure

Listen

Listen

Listening should always come 1st.

Listening tools.

Twitter Advanced Search

Twitter Advanced Search

You can search:

WordsPhrases

Geographic LocationDates

Even Attitudes

Integrate

Integrate

Make social media part of your overall marketing

strategy.

Integrate

Social media contacts on your business cards.

One consistent message.

92% of people surveyed said they trusted an account with

someone’s face on it, regardless of the content

they were promoting, compared to an account with

either a logo or generic photo.

Engage

Engage

Engage with people on a personal level as well as on a

commercial level.

Engage

Social media without engagement is a complete

waste of time.

Promote

Promote

Don’t over-do it.

Social media your blog

Promote

Facebook PageFacebook Ads

Facebook Ads

Facebook Ads

Honeymoons

Facebook Ads

Honeymoons

Australia 9,200,000

Facebook Ads

Honeymoons

Australia 9,200,000Women 4,800,000

Facebook Ads

Honeymoons

Australia 9,200,000Women 4,800,000Engaged 189,540

Facebook Ads

Honeymoons

Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,380

Facebook Ads

Honeymoons

Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180

Facebook Ads

Honeymoons

Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180“travel” 620

Facebook Ads

Honeymoons

Estimated reach = 620

Facebook Ads

Honeymoons

Estimated reach = 620Budget = $50 per day

Facebook Ads

Honeymoons

Estimated reach = 620Budget = $50 per day

Sales = $16,240

Facebook Ads

Honeymoons

Estimated reach = 620Budget = $50 per day

Sales = $16,240Ad Spend = $27

Facebook Ads

Skin Care

Facebook Ads

Skin Care

Australia 9,200,000

Facebook Ads

Skin Care

Australia 9,200,000Males 4,098,720

Facebook Ads

Skin Care

Australia 9,200,000Males 4,098,720Single 988,000

Facebook Ads

Skin Care

Australia 9,200,000Males 4,098,720Single 988,000

13-20 years 287,800

Facebook Ads

Skin Care

Australia 9,200,000Males 4,098,720Single 988,000

13-20 years 287,800Birthdays 200

Facebook Ads

Australia 9,200,000

Facebook Ads

Australia 9,200,000Women 5,100,000

Facebook Ads

Australia 9,200,000Women 5,100,000Men 4,100,000

Facebook Ads

Australia 9,200,000

Facebook Ads

Australia 9,200,000N.S.W. 2,582,320

Facebook Ads

Australia 9,200,000

Facebook Ads

Australia 9,200,000Single 1,852,460

Facebook Ads

Australia 9,200,000Single 1,852,460

Relationship 1,576,340

Facebook Ads

Australia 9,200,000Single 1,852,460

Relationship 1,576,340Engaged 324,240

Facebook Ads

Australia 9,200,000Single 1,852,460

Relationship 1,576,340Engaged 324,240Married 1,862,880

Facebook Ads

Australia 9,200,000

Facebook Ads

Australia 9,200,000High School 269,240

Facebook Ads

Australia 9,200,000High School 269,240University 140,260

Facebook Ads

Australia 9,200,000High School 269,240University 140,260

Uni Graduate 1,215,780

Facebook Ads

Australia 9,200,000High School 269,240University 140,260

Uni Graduate 1,215,780Newcastle Uni 28,140

Facebook AdsFacebook Ads

Australia 9,200,000

Facebook AdsFacebook Ads

Australia 9,200,000Telstra 10,500

Promote

Promote

YouTube Viral Competition

Promote

79.1% of internet users in Australia view online video.

Promote

YouTube receives 6.17 million monthly Australian visitors.

Measure

Measure

The single most important rule.

Measure

Not gonna measure it? Don’t bother doing it!

Do something now!

Do something now!

Time taken to reach 50 million users:

Do something now!

Time taken to reach 50 million users:

Radio 38 years

Do something now!

Time taken to reach 50 million users:

Radio 38 yearsTelevision 13 years

Do something now!

Time taken to reach 50 million users:

Radio 38 yearsTelevision 13 yearsInternet 4 years

Do something now!

Time taken to reach 50 million users:

Radio 38 yearsTelevision 13 yearsInternet 4 yearsiPod 3 years

Facebook reached 100 million users in less than 9 months!

The Million Dollar Tip?

The Million Dollar Tip?

Think Mobile.

The Million Dollar Tip?

Think Mobile.

96% of Australians have a mobile phone.

28% have two mobile phones.

The Million Dollar Tip?

Think Mobile.

There are more SMS’s sent every day then

there are people living on the planet.

The Million Dollar Tip?

Think Mobile.

A third of all Australians now check their emails on their

mobile phone.

The Million Dollar Tip?

Think Mobile.

Australians accessing social media sites on their mobile

phone grew 32% in the last 12 months.