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This is my 90 minute presentation on social media and small business social engagement that I presented on Wednesday 30th June 2010 at the SmallBizOnline 2010 event at Treetops Resort, Avoca Beach.You can also see the live-blogging of the event on Twitter by searching for #SBO2010
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SMALLBIZONLINE 2010Treetops Resort, Avoca Beach
Wednesday 30th June 2010
Twitter: #SBO2010
How has online marketing changed how you run your
small business?
How WILL online marketing change how you run your small business in 2011?
Are you interested in social media marketing?
If not, why not?
Australians LOVE social networking.
Australians LOVE social networking.
Australians LOVE social networking.
Australians LOVE social networking.
Australians LOVE social networking.
Australians LOVE social networking.
Australians LOVE social networking.
1 out of 2 Aussies use social media on a regular basis
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
On average, Aussies are members of 2 social networking platforms
In fact, 2/3 of the world’s internet population use social networks on a regular basis.
51% of 21 year olds have created their own web
content before.
More than 70% of 4 year olds use a computer.
Still interested in traditional media advertising?
Only 18% of TV ads generate a POSITIVE return on
investment.
24 of the 25 largest newspapers in the world are experiencing record declines
in circulation.
Only 14% of us trust ads, but 76% of us trust customer
referrals.
Social media is word of mouth on steroids!
Today, think about which online marketing platform
best suits your target market, your business and most
importantly, you!
Is it Facebook?
Is it Facebook?
The most popular social networking platform in
Australia.
More than 400 million users worldwide. Works in 75
languages.
Is it Facebook?
Has 2 billion photos uploaded each month and 20 million
users connect with Facebook Pages each day.
Is it Facebook?
9.2 million users in Australia alone – that’s almost half of
us!
It now accounts for 29% of all time spent online by
Australians.
Is it Facebook?
Membership has more than doubled in the last 12
months.
We have 172 friends on average on Facebook and
60% of us return DAILY.
Is it Facebook?
The fastest growing demographic on Facebook is 55 to 65 year old females.
Is it Facebook?
The second fastest?
Is it Facebook?
The second fastest?45 to 55 year old males.
Is it Facebook?
If Facebook was a country, it would be the 3rd most
populated on Earth – ahead of the USA.
Is it Twitter?
Is it Twitter?
Twitter grew by 1150% in the last 12 months.
Is it Twitter?
80% of Twitter usage is on mobile devices which means
when someone has a bad customer experience, they can tell everyone – right
there, right then.
Is it Linkedin?
Is it Linkedin?
Linkedin is social media for grown-ups.
There are around 1 million Australians on Linkedin.
Is it Linkedin?
80% of companies use Linkedin for recruitment of
new employees.
Is it Linkedin?
The average age on Linkedin is 41, 80% have tertiary
education and the average household income is
$110,000.
Is it FourSquare?
Is it FourSquare?
Location-based social networking platform.
Newcomer: Only 1.2 million users
Is it FourSquare?
Check-ins, Mayors…Really nerdy but is it right for
your business?
But the real success of content sharing, and the
platform you should SERIOUSLY consider using:
Is it YouTube?
Is it YouTube?
YouTube is the second largest search engine after Google.
Is it YouTube?
13 hours of video is uploaded every minute.
To watch every YouTube video would take just over 500
years.
Is it YouTube?
1 Billion videos are watched on YouTube every day.
That’s 1,000,000,000...
The 5 Rules of Social Media Marketing
The 5 Rules of Social Media Marketing
Listen
The 5 Rules of Social Media Marketing
ListenIntegrate
The 5 Rules of Social Media Marketing
ListenIntegrateEngage
The 5 Rules of Social Media Marketing
ListenIntegrateEngagePromote
The 5 Rules of Social Media Marketing
ListenIntegrateEngagePromoteMeasure
Listen
Listen
Listening should always come 1st.
Listening tools.
Twitter Advanced Search
Twitter Advanced Search
You can search:
WordsPhrases
Geographic LocationDates
Even Attitudes
Integrate
Integrate
Make social media part of your overall marketing
strategy.
Integrate
Social media contacts on your business cards.
One consistent message.
92% of people surveyed said they trusted an account with
someone’s face on it, regardless of the content
they were promoting, compared to an account with
either a logo or generic photo.
Engage
Engage
Engage with people on a personal level as well as on a
commercial level.
Engage
Social media without engagement is a complete
waste of time.
Promote
Promote
Don’t over-do it.
Social media your blog
Promote
Facebook PageFacebook Ads
Facebook Ads
Facebook Ads
Honeymoons
Facebook Ads
Honeymoons
Australia 9,200,000
Facebook Ads
Honeymoons
Australia 9,200,000Women 4,800,000
Facebook Ads
Honeymoons
Australia 9,200,000Women 4,800,000Engaged 189,540
Facebook Ads
Honeymoons
Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,380
Facebook Ads
Honeymoons
Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180
Facebook Ads
Honeymoons
Australia 9,200,000Women 4,800,000Engaged 189,540N.S.W. 55,38030-40 years 12,180“travel” 620
Facebook Ads
Honeymoons
Estimated reach = 620
Facebook Ads
Honeymoons
Estimated reach = 620Budget = $50 per day
Facebook Ads
Honeymoons
Estimated reach = 620Budget = $50 per day
Sales = $16,240
Facebook Ads
Honeymoons
Estimated reach = 620Budget = $50 per day
Sales = $16,240Ad Spend = $27
Facebook Ads
Skin Care
Facebook Ads
Skin Care
Australia 9,200,000
Facebook Ads
Skin Care
Australia 9,200,000Males 4,098,720
Facebook Ads
Skin Care
Australia 9,200,000Males 4,098,720Single 988,000
Facebook Ads
Skin Care
Australia 9,200,000Males 4,098,720Single 988,000
13-20 years 287,800
Facebook Ads
Skin Care
Australia 9,200,000Males 4,098,720Single 988,000
13-20 years 287,800Birthdays 200
Facebook Ads
Australia 9,200,000
Facebook Ads
Australia 9,200,000Women 5,100,000
Facebook Ads
Australia 9,200,000Women 5,100,000Men 4,100,000
Facebook Ads
Australia 9,200,000
Facebook Ads
Australia 9,200,000N.S.W. 2,582,320
Facebook Ads
Australia 9,200,000
Facebook Ads
Australia 9,200,000Single 1,852,460
Facebook Ads
Australia 9,200,000Single 1,852,460
Relationship 1,576,340
Facebook Ads
Australia 9,200,000Single 1,852,460
Relationship 1,576,340Engaged 324,240
Facebook Ads
Australia 9,200,000Single 1,852,460
Relationship 1,576,340Engaged 324,240Married 1,862,880
Facebook Ads
Australia 9,200,000
Facebook Ads
Australia 9,200,000High School 269,240
Facebook Ads
Australia 9,200,000High School 269,240University 140,260
Facebook Ads
Australia 9,200,000High School 269,240University 140,260
Uni Graduate 1,215,780
Facebook Ads
Australia 9,200,000High School 269,240University 140,260
Uni Graduate 1,215,780Newcastle Uni 28,140
Facebook AdsFacebook Ads
Australia 9,200,000
Facebook AdsFacebook Ads
Australia 9,200,000Telstra 10,500
Promote
Promote
YouTube Viral Competition
Promote
79.1% of internet users in Australia view online video.
Promote
YouTube receives 6.17 million monthly Australian visitors.
Measure
Measure
The single most important rule.
Measure
Not gonna measure it? Don’t bother doing it!
Do something now!
Do something now!
Time taken to reach 50 million users:
Do something now!
Time taken to reach 50 million users:
Radio 38 years
Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 years
Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 yearsInternet 4 years
Do something now!
Time taken to reach 50 million users:
Radio 38 yearsTelevision 13 yearsInternet 4 yearsiPod 3 years
Facebook reached 100 million users in less than 9 months!
The Million Dollar Tip?
The Million Dollar Tip?
Think Mobile.
The Million Dollar Tip?
Think Mobile.
96% of Australians have a mobile phone.
28% have two mobile phones.
The Million Dollar Tip?
Think Mobile.
There are more SMS’s sent every day then
there are people living on the planet.
The Million Dollar Tip?
Think Mobile.
A third of all Australians now check their emails on their
mobile phone.
The Million Dollar Tip?
Think Mobile.
Australians accessing social media sites on their mobile
phone grew 32% in the last 12 months.
