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SOCIAL MEDIA FOR
CAREER
PRACTITIONERSChad Leaman – November 2014 – VCH
Presentation
Agenda
You and Social Media
Social Media and Career
Development?
Specific Social Media platforms
Chad Leaman
Neil Squire Society
BC Technology for Learning
NetSquared Vancouver
Father of twin toddlers
Who am I, Who are You?
Do you like technology?
Do you have a smart phone?
Do you have a facebook
account?
Do you have a twitter
account?
Do you have a YouTube
account?
Do you have a LinkedIn
account?
How often are you on Social
Media?
Do you have your own
website?
SOCIAL MEDIA?Or: How to Stop Worrying and Love the
Internet
What does the internet say about
you?
Looking up job candidates
online
65%
20%
15%
Search hires online
Plan to start this year
Not searching online
Source: CareerBuilder. June 2014.
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F
2014&id=pr829&ed=12%2F31%2F2014
Companies using Social Media
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Got Social?
YouTube
Corporate Blogging
Source: Forbes. November 2013.
http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/
You like me, you like me not….
Facebook – Top Uses
Privacy settings
Keep up with clients
Clients can keep up with you and your
organization
Almost every company has a facebook page,
that is updated more regularly than their
website
LinkedIn to Get Work Done
So…. Why LinkedIn?
It is the social network to make business connections and maintain relationships.
*exceptions apply.
10. This is your new resume
“97.3% of recruiters used LinkedIn as a recruiting tool in 2012.”
Source: Forbes. Feb 2013. http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/
Some LinkedIn Headings
Summary / Profile
Work History
Education
Volunteerism
Projects
Skills and Endorsements
Publications
Recommendations
9. Post networking follow-up
Beware of mobile app for connecting
Beware of list – do it from the profile page
8. Network. Jobs. Interests.
LinkedIn menu items sound a lot like pieces of
a career development program.
Example: Jobs
7. Sharing is Caring
You are a brand ambassador
6. LinkedIn updates are seen
more
*exceptions apply.
5. Join Specific Groups…
maybe
Can find your “tribe” of like minded individuals
Can also find a bunch of spam and marketers
Can also find abandoned, neglected groups
4. Import Your Contacts
When you add an address
book…
3. Check out your clients
… employers are checking them out. Help
them!
Search a candidate you are interested in, to
the following search engines, before interview:
Google with “<name> twitter”
2. Give some love /
recommendations
1. Find your “in.” You = Kevin
Bacon
Find a contact at a company…
…learn of networks’ job
opportunities…
… or leverage your network.
Making LinkedIn better for
you
Nail the basics
Get a decent picture
Put the basics of your resume (model good
behavior for your clients)
Connect with people you meet.
Customize your URL
http://ca.linkedin.com/in/YourName
Share your passion
Limit Email Notifications
Endorsements
Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/
Endorsements on a profile
Endorsements pop-up
Recommendations >
Endorsements
Equivalent to a Letter of Reference
Do you follow?
Learn something
Sector news
Jobs?
Jobs!
Decision Makers
Twitter Chat
Twitter – Top Uses
1. Personal Learning Network.
2. Stalk companies and people.
3. Free professional development and community connections (#hashtags, thought leaders).
4. Engage key contacts, sector leaders, and key prospects and decision makers.
5. More personal and cheeky.
Twitter Considerations
Easy to miss things– very real time
There is a delete button, but not really
Not private, anyone can follow
Getting started with twitter
@username – contact method
#hashtag – topic (not necessary)
Retweet – Share
NGO HO HO – Presented by Chimp
@chadleaman
chadl@neilsquire.ca
www.neilsquire.ca
Chad Leaman, Neil Squire Society
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