The Six Essential Skills of Professional

Social Media Practitioners

The Six Essential Skills of Social Media Practitioners

Industry Advisors

The Process#1 - IDENTIFY COMMON TASKS & DUTIES

Examples:

o Create a social media strategic plan is aligned with company goals

o Create a social media policy to govern activities

o Determine how your core audience prefers to interact online

o Gather data from tools for performance metrics

The Six Essential Skills of Social Media Practitioners

#2 - NATIONAL SOCIAL MEDIA JOB SURVEY

Results:

o Education and experience demographic data

o Frequency of performance for identified tasks and duties

o Overall importance of identified tasks and duties

o Six essential content domains (skill-sets)

The Process

The Six Essential Skills of Social Media Practitioners

The Six Essential Skills of Social Media Practitioners

Survey Results

The Six Essential Skills of Social Media Practitioners

Survey Results

Six Essential Skills

#1STRATEGIC PLANNINGUnderstanding broad strategies and visions for the organization, and then drilling down to specific tactics and tools. Strategic planning is where the foundation is set for social media.

The Six Essential Skills of Social Media Practitioners

Six Essential Skills

#2COMPLIANCE AND GOVERNANCEBefore executing a project and incurring further costs, developing policies and determining legal limitations is critical. Growth can quickly be stifled by legal obstacles, particularly when businesses use external social platforms.

The Six Essential Skills of Social Media Practitioners

The Strategic Principles of Social Media

Six Essential Skills

#3PROJECT / CAMPAIGN MANAGEMENTThe coordination of many different people, the completion of many tasks in a precise sequence, and acquiring or outsourcing to key talents to implement the vision, plan or campaign are all core to the skills in social media project management.

Six Essential Skills

#4SOCIAL MEDIA MARKETINGPriming the marketplace, gauging audience interest, sharing stories and preparing for campaigns and/or sharing your campaign announcements via internet-driven technology such as blogs, RSS, web video productions, podcasts and social networking platforms are essential to social media marketing.

The Six Essential Skills of Social Media Practitioners

Six Essential Skills

#5COMMUNITY MANAGEMENTEnsuring that the two-way online communication between the organization and its customers / stakeholders always flows smoothly, the community manager serves as a professional representative for the organization’s products or services, while simultaneously gathering feedback for further development of products or services for evaluation.

The Six Essential Skills of Social Media Practitioners

Six Essential Skills

#6RESEARCH AND ANALYTICSResearch and analysis should take place within each of the previous skill domains. However, the greatest value can be found when real-time feedback and monitoring solutions have been implemented, making trends and behaviors more concrete.

The Six Essential Skills of Social Media Practitioners

o Strategic Planningo Compliance and Governanceo Project and Campaign Managemento Social Media Marketingo Community Managemento Research and Analytics

Six Essential Skills

The Six Essential Skills of Social Media Practitioners