Social Media for Business CREA November 2010

social time to

get

Andrew Armitage Armitage Online Limited

joining the conversation

armitage online limited digital consultancy – website design – online retail – digital marketing

abou

t Andrew Armitage

forums blogs multi-media sharing feeds bookmarking comment platforms

what

are social networks?

any place where real people

are

engaging online

the social name game

Fundamental shift in online communication All major sites now have a social influence 25% of search results for the worlds top 20 brands are links to user generated content.

what

do we know about social?

Facebook users – More than 3.5 billion pieces of information shared

every week – 300 million active users – 50% of active users log on at least once a day – over 60 million status updates every day! – Fastest growing segment is females aged 55-65

who?

is using social networks?

Twitter users: – 55 million tweets each day – 37% of Twitter users use their phone to tweet – 300,000 new users each day – 3 million tweets from 3rd party sites (eg. BBC) – Over 100 million users

who?

is using social networks?

“we don’t have a choice whether we do social media, the question is how well we do it”

Erik Qualman

micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation

what

’s twitter

join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook?

what

’s facebook

business oriented join groups and engage in discussion your online cv link to your blog and twitter feed

what

’s linkedin

participate in conversation make new connections help people listen to your audience think before you post don’t block the competition!

rules

of engagement

reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable!

what

do I say?

a sales pitch pr search engine optimisation

what

social media is not

but it does support the above

messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice

with

social media comes responsibility

use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’?

what

might my strategy look like?

driving targeted traffic alone won’t sell your stuff define a success metric -  visits -  followers -  number of conversations about you -  new leads

mak

e social media work for you

westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism

who’s

tweeting locally

http://twitter.com http://facebook.com http://linkedin.com and… http://socialnomics.com http://mashable.com

where to start…

don’t miss out on the conversation… …even if you just mostly listen in.

finally…

“Over 200 hours of video content have been uploaded to You Tube since I started this presentation!”

did you know?

http://uk.linkedin.com/in/andrewarmitage http://www.flickr.com/photos/andrewarmitage @aarmitage on twitter awarmitage on facebook www.armitageonline.co.uk 015395 61956

thank you