Social Media - First For Breaking News

Julio Romo, MCIPRPR and Social Media Consultant

SOCIAL MEDIA:FIRST FOR BREAKING NEWS

Where We Got Our News From…

News Moved On…

Publishers And News Outlets Followed…

1994

1995

1997

• Clear barriers between news outlets – broadcast, print and television.

• The media worked a ‘one-to-many’ broadcast model, controlling how news was disseminated.

• This structure helped how we in public relations worked – it helped control the message.

• Issues became crises when the media reported them.

The Media Landscape: How It Was

Technology: Influencing Change…

The Rise Of User Generated Content (UGC)

The Media: How It’s Changed

The key change is the internet’s ability to support ‘many-to-many’ conversations, in additional to the ‘one-to-many’ broadcast model.

NYU Associate Teacher Clay Shirky

The Media Landscape Today

• Sociologist Professor William Dutton argues, ‘we are seeing the emergence of powerful new voices and networks that can act independently of the traditional media.’

• Rise of the internet has helped people connect and share information with each other.

• The ‘broadcast’ model has become secondary to a new ‘many-to-many’ conversational standard.

• News organisations are ‘abandoning attempts to be first for breaking news, focusing instead on being the best at verifying and curating it.’*

* Nic Newman, Reuters Institute for the Study of Journalism: The rise of social media and its impact on mainstream journalism.

The Incredible Rise Of Social Networks

The Incredible Rise Of Social Networks

The Incredible Rise Of Social Networks

• Social networks outperform news sites in terms of engagement.

• “almost 20 per cent of all time spent on the internet is spent on [social networks].”

• “Average daily time spent on Facebook is 25 minutes, compared to around 5 minutes for a popular news site.”

Social Media: Why It Is Important.

Social Media: First For Breaking NewsSociete Generale / Jérôme Kerviel

• A member of the public uploaded video to citizenside.com

Social Media: First For Breaking NewsSociete Generale / Jérôme Kerviel

Social Media: First For Breaking NewsGrenade Attack At NBT

Social Media: First For Breaking NewsGrenade Attack At NBT

Social Media: First For Breaking NewsGrenade Attack At NBT

Social Media: First For Breaking NewsNigeria President Goodluck Jonathan

Posted at10am on Wednesday,15 September 2010

Social Media: First For Breaking NewsNigeria President Goodluck Jonathan

Social Media: Where The Influencers Are.

Influencers

The Media: The Audience ContributesAnd Disseminates

With courtesy to Pew Internet (Pew Research Centre)

• The term ‘Social Media’ will die.• All media will become real-time, media that can’t accept this

will cease.• The social media community will continue to grow, especially

in Asia.• Consultancy Frost and Sullivan say that ‘smartphones would

account for 54 per cent of the Asia Pacific mobile market’ by 2015.

The Future

• The rise of real-time public relations will affect how we communicate.

• The media is no longer the only advocate or critic, the audience will influence and shape business and decision-making.

• Blogger outreach? More like audience out-reach!

Social Media Influencing Public Relations

And finally…

Julio Romo, MCIPRweb: www.twofourseven.co.uk

email: julio@twofourseven.co.uktwitter: @twofourseven