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Julio Romo, MCIPRPR and Social Media Consultant
SOCIAL MEDIA:FIRST FOR BREAKING NEWS
Where We Got Our News From…
News Moved On…
Publishers And News Outlets Followed…
1994
1995
1997
• Clear barriers between news outlets – broadcast, print and television.
• The media worked a ‘one-to-many’ broadcast model, controlling how news was disseminated.
• This structure helped how we in public relations worked – it helped control the message.
• Issues became crises when the media reported them.
The Media Landscape: How It Was
Technology: Influencing Change…
The Rise Of User Generated Content (UGC)
The Media: How It’s Changed
The key change is the internet’s ability to support ‘many-to-many’ conversations, in additional to the ‘one-to-many’ broadcast model.
NYU Associate Teacher Clay Shirky
The Media Landscape Today
• Sociologist Professor William Dutton argues, ‘we are seeing the emergence of powerful new voices and networks that can act independently of the traditional media.’
• Rise of the internet has helped people connect and share information with each other.
• The ‘broadcast’ model has become secondary to a new ‘many-to-many’ conversational standard.
• News organisations are ‘abandoning attempts to be first for breaking news, focusing instead on being the best at verifying and curating it.’*
* Nic Newman, Reuters Institute for the Study of Journalism: The rise of social media and its impact on mainstream journalism.
The Incredible Rise Of Social Networks
The Incredible Rise Of Social Networks
The Incredible Rise Of Social Networks
• Social networks outperform news sites in terms of engagement.
• “almost 20 per cent of all time spent on the internet is spent on [social networks].”
• “Average daily time spent on Facebook is 25 minutes, compared to around 5 minutes for a popular news site.”
Social Media: Why It Is Important.
Social Media: First For Breaking NewsSociete Generale / Jérôme Kerviel
• A member of the public uploaded video to citizenside.com
Social Media: First For Breaking NewsSociete Generale / Jérôme Kerviel
Social Media: First For Breaking NewsGrenade Attack At NBT
Social Media: First For Breaking NewsGrenade Attack At NBT
Social Media: First For Breaking NewsGrenade Attack At NBT
Social Media: First For Breaking NewsNigeria President Goodluck Jonathan
Posted at10am on Wednesday,15 September 2010
Social Media: First For Breaking NewsNigeria President Goodluck Jonathan
Social Media: Where The Influencers Are.
Influencers
The Media: The Audience ContributesAnd Disseminates
With courtesy to Pew Internet (Pew Research Centre)
• The term ‘Social Media’ will die.• All media will become real-time, media that can’t accept this
will cease.• The social media community will continue to grow, especially
in Asia.• Consultancy Frost and Sullivan say that ‘smartphones would
account for 54 per cent of the Asia Pacific mobile market’ by 2015.
The Future
• The rise of real-time public relations will affect how we communicate.
• The media is no longer the only advocate or critic, the audience will influence and shape business and decision-making.
• Blogger outreach? More like audience out-reach!
Social Media Influencing Public Relations
