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Social Media–Finally, an Example I Can Understand!Twitter, Facebook, LinkedInWhat does each of these social media platforms mean for someone in a B2B role? Sure, it makes sense for consumer-based marketers to use social media to promote brand awareness and to gain “followers” but does that work for the rest of us? Mark Miller and Jesy Herron with US Digital Partners will present a “back to business basics” approach to these social media platforms along with examples!About the SpeakersMark MillerFounding Partner: Mark has been working with successful middle market companies and not-for-profits for almost 20 years. Mark uses his broad business and technology experience to recommend strategic business and technology solutions that increase revenue and improve operational efficiencies.Prior to entering the technology industry, Mark had over 10 years of consultative sales and business development experience at three commercial banks, where his primary focus was working with middle market businesses located in the midwest. Mark has an MBA from Ohio State University and a bachelor’s degree from Miami University.Jesy HerronJesy joined US Digital Partners as a business development representative after spending 7 years as an account manager for DocuStar, a Cincinnati-based digital “print on demand” firm. Jesy’s role at USDP is a combination of client management and business development. Jesy has a BA from Northern Kentucky University.She has leadership roles at Business Networking International, American Marketing Association and is a member of the YP Cincinnati and Give Back Cincinnati.When:Thursday, June 11, 20097:45 a.m. to 9:00 - 9:15* a.m.Where:University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.
Citation preview
design + technology
Social Media: Finally a Tangible Social Media: Finally a Tangible Social Media: Finally a Tangible Social Media: Finally a Tangible
June 11, 2009June 11, 2009June 11, 2009June 11, 2009
Social Media: Finally a Tangible Social Media: Finally a Tangible Social Media: Finally a Tangible Social Media: Finally a Tangible
Example I Can UnderstandExample I Can UnderstandExample I Can UnderstandExample I Can Understand
We’ve worked with over 200 companies since 2002We’ve worked with over 200 companies since 2002We’ve worked with over 200 companies since 2002We’ve worked with over 200 companies since 2002
Section 1 IntroductionSection 1 IntroductionSection 1 IntroductionSection 1 IntroductionSection 1 IntroductionSection 1 IntroductionSection 1 IntroductionSection 1 Introduction
About US Digital PartnersAbout US Digital PartnersAbout US Digital PartnersAbout US Digital Partners
We’re only focusing on 6.7% of the marketing budgetWe’re only focusing on 6.7% of the marketing budgetWe’re only focusing on 6.7% of the marketing budgetWe’re only focusing on 6.7% of the marketing budget
LinkedIn SurveyLinkedIn SurveyLinkedIn SurveyLinkedIn Survey
Twitter is growingTwitter is growingTwitter is growingTwitter is growing
TwitterTwitterTwitterTwitter
LinkedInLinkedInLinkedInLinkedIn
Section 2 Getting StartedSection 2 Getting StartedSection 2 Getting StartedSection 2 Getting StartedSection 2 Getting StartedSection 2 Getting StartedSection 2 Getting StartedSection 2 Getting Started
The Basics The Basics The Basics The Basics ---- LinkedInLinkedInLinkedInLinkedIn
Setting up a LinkedIn AccountSetting up a LinkedIn AccountSetting up a LinkedIn AccountSetting up a LinkedIn Account
Personal Profile PagePersonal Profile PagePersonal Profile PagePersonal Profile Page
The Basics The Basics The Basics The Basics ---- LinkedInLinkedInLinkedInLinkedIn
Research Using LinkedIn Research Using LinkedIn Research Using LinkedIn Research Using LinkedIn –––– Looking for other connectionsLooking for other connectionsLooking for other connectionsLooking for other connections
The Basics The Basics The Basics The Basics ---- LinkedInLinkedInLinkedInLinkedIn
US Digital Partners
Finding GroupsFinding GroupsFinding GroupsFinding Groups
The BasicsThe BasicsThe BasicsThe Basics---- LinkedInLinkedInLinkedInLinkedIn
Connecting in LinkedInConnecting in LinkedInConnecting in LinkedInConnecting in LinkedIn
The Basics The Basics The Basics The Basics ---- LinkedInLinkedInLinkedInLinkedIn
Add a connectionAdd a connectionAdd a connectionAdd a connection Recommend a connection Recommend a connection Recommend a connection Recommend a connection Get an Introduction from a ConnectionGet an Introduction from a ConnectionGet an Introduction from a ConnectionGet an Introduction from a Connection
LinkedIn EventsLinkedIn EventsLinkedIn EventsLinkedIn Events
The Basics The Basics The Basics The Basics ---- LinkedInLinkedInLinkedInLinkedIn
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
Setting up a Twitter AccountSetting up a Twitter AccountSetting up a Twitter AccountSetting up a Twitter Account
Twitter Settings PageTwitter Settings PageTwitter Settings PageTwitter Settings Page
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
Time to TweetTime to TweetTime to TweetTime to Tweet
Free Applications to make Twitter easier Free Applications to make Twitter easier Free Applications to make Twitter easier Free Applications to make Twitter easier
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
Twitter Statistics Twitter Statistics Twitter Statistics Twitter Statistics
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
The Basics The Basics The Basics The Basics ---- TwitterTwitterTwitterTwitter
8 useful tips to be more successful on Twitter8 useful tips to be more successful on Twitter8 useful tips to be more successful on Twitter8 useful tips to be more successful on Twitter
1.1.1.1. Above All, Keep It PersonalAbove All, Keep It PersonalAbove All, Keep It PersonalAbove All, Keep It Personal
2.2.2.2. Learn From OthersLearn From OthersLearn From OthersLearn From Others
3.3.3.3. Get A Good Desktop ClientGet A Good Desktop ClientGet A Good Desktop ClientGet A Good Desktop Client
4.4.4.4. Use Twitter On The RoadUse Twitter On The RoadUse Twitter On The RoadUse Twitter On The Road4.4.4.4. Use Twitter On The RoadUse Twitter On The RoadUse Twitter On The RoadUse Twitter On The Road
5.5.5.5. Tracking The ResultsTracking The ResultsTracking The ResultsTracking The Results
6.6.6.6. Follow And Be FollowedFollow And Be FollowedFollow And Be FollowedFollow And Be Followed
7.7.7.7. Integrate Whenever PossibleIntegrate Whenever PossibleIntegrate Whenever PossibleIntegrate Whenever Possible
8.8.8.8. Don’t OverDon’t OverDon’t OverDon’t Over----Think ItThink ItThink ItThink It
Give credit when credit is due 8 Useful Tips To Become Successful With Twitter | How-To | Smashing Magazine by Paul Boag
Section 3 USDP ExamplesSection 3 USDP ExamplesSection 3 USDP ExamplesSection 3 USDP Examples
US Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google Analytics
US Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google Analytics
Top Referral Sources Top Referral Sources Top Referral Sources Top Referral Sources May 2008May 2008May 2008May 2008
US Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google AnalyticsUS Digital Partners Google Analytics
Top Referral Sources Top Referral Sources Top Referral Sources Top Referral Sources April 14 April 14 April 14 April 14 ---- May 14, 2009May 14, 2009May 14, 2009May 14, 2009
So How Did We Do It?So How Did We Do It?So How Did We Do It?So How Did We Do It?
Airheads Shock Your Airheads LaunchAirheads Shock Your Airheads LaunchAirheads Shock Your Airheads LaunchAirheads Shock Your Airheads Launch
Twitter: April 21 (USDP)Twitter: April 21 (USDP)Twitter: April 21 (USDP)Twitter: April 21 (USDP)
Mother’s Day Newsletter: May 8Mother’s Day Newsletter: May 8Mother’s Day Newsletter: May 8Mother’s Day Newsletter: May 8
Twitter: May 8Twitter: May 8Twitter: May 8Twitter: May 8
FacebookFacebookFacebookFacebook: May 8: May 8: May 8: May 8
Adobe Showcase May 12, 2009Adobe Showcase May 12, 2009Adobe Showcase May 12, 2009Adobe Showcase May 12, 2009
Twitter May 12, 2009Twitter May 12, 2009Twitter May 12, 2009Twitter May 12, 2009
LinkedIn May 12, 2009LinkedIn May 12, 2009LinkedIn May 12, 2009LinkedIn May 12, 2009
FacebookFacebookFacebookFacebook May 12, 2009May 12, 2009May 12, 2009May 12, 2009
Outlook Emails (BCC) May 12, 2009Outlook Emails (BCC) May 12, 2009Outlook Emails (BCC) May 12, 2009Outlook Emails (BCC) May 12, 2009
Section 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life ExamplesSection 4 Other Real Life Examples
ExamplesExamplesExamplesExamples---- Night At The MuseumNight At The MuseumNight At The MuseumNight At The Museum
ExamplesExamplesExamplesExamples---- What’s going on at ChryslerWhat’s going on at ChryslerWhat’s going on at ChryslerWhat’s going on at Chrysler
ExamplesExamplesExamplesExamples---- Butler County Sheriff Tweeting BIG news!Butler County Sheriff Tweeting BIG news!Butler County Sheriff Tweeting BIG news!Butler County Sheriff Tweeting BIG news!
What About…What About…What About…What About…
• BLOGSBLOGSBLOGSBLOGS
• Mobile/TextingMobile/TextingMobile/TextingMobile/Texting
• SEOSEOSEOSEO
• NewslettersNewslettersNewslettersNewsletters
Should you do this yourself?Should you do this yourself?Should you do this yourself?Should you do this yourself?
• It takes time and commitment every day/every weekIt takes time and commitment every day/every weekIt takes time and commitment every day/every weekIt takes time and commitment every day/every week
• It is “ever changing” so you need to stay up on the trends and best practicesIt is “ever changing” so you need to stay up on the trends and best practicesIt is “ever changing” so you need to stay up on the trends and best practicesIt is “ever changing” so you need to stay up on the trends and best practices
• It takes persistenceIt takes persistenceIt takes persistenceIt takes persistence• It takes persistenceIt takes persistenceIt takes persistenceIt takes persistence
• It takes patience It takes patience It takes patience It takes patience ---- you will not get immediate resultsyou will not get immediate resultsyou will not get immediate resultsyou will not get immediate results
ResourcesResourcesResourcesResources
http://yourtech.typepad.com/twitinbiz
ResourcesResourcesResourcesResources
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html
ResourcesResourcesResourcesResources
Linked InLinked InLinked InLinked In---- 100+ Smart Ways to Use LinkedIn100+ Smart Ways to Use LinkedIn100+ Smart Ways to Use LinkedIn100+ Smart Ways to Use LinkedIn
http://www.linkedintelligence.com/smarthttp://www.linkedintelligence.com/smarthttp://www.linkedintelligence.com/smarthttp://www.linkedintelligence.com/smart----wayswayswaysways----totototo----useuseuseuse----linkedin/linkedin/linkedin/linkedin/
TwitterTwitterTwitterTwitter---- 50 Ideas on Using Twitter for Business50 Ideas on Using Twitter for Business50 Ideas on Using Twitter for Business50 Ideas on Using Twitter for Business
http://www.chrisbrogan.com/50http://www.chrisbrogan.com/50http://www.chrisbrogan.com/50http://www.chrisbrogan.com/50----ideasideasideasideas----onononon----usingusingusingusing----twittertwittertwittertwitter----forforforfor----business/business/business/business/
To tweet or not to tweet? That is the question.To tweet or not to tweet? That is the question.To tweet or not to tweet? That is the question.To tweet or not to tweet? That is the question.
http://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/to----tweettweettweettweet----orororor----notnotnotnot----totototo----tweettweettweettweet----thatthatthatthat----isisisis----thethethethe----question/question/question/question/
Links to stuff we discussed todayLinks to stuff we discussed todayLinks to stuff we discussed todayLinks to stuff we discussed today
http://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/tohttp://marketinglab.bnj.com/2008/08/to----tweettweettweettweet----orororor----notnotnotnot----totototo----tweettweettweettweet----thatthatthatthat----isisisis----thethethethe----question/question/question/question/
17 Ways to use Twitter for Business (great list of tools)17 Ways to use Twitter for Business (great list of tools)17 Ways to use Twitter for Business (great list of tools)17 Ways to use Twitter for Business (great list of tools)
http://www.ducttapemarketing.com/blog/2009/02/26/17http://www.ducttapemarketing.com/blog/2009/02/26/17http://www.ducttapemarketing.com/blog/2009/02/26/17http://www.ducttapemarketing.com/blog/2009/02/26/17----wayswayswaysways----totototo----useuseuseuse----twittertwittertwittertwitter----forforforfor----businessbusinessbusinessbusiness----andandandand----somesomesomesome----not/not/not/not/
40 of the Best Twitter Brands and the People Behind Them40 of the Best Twitter Brands and the People Behind Them40 of the Best Twitter Brands and the People Behind Them40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/besthttp://mashable.com/2009/01/21/besthttp://mashable.com/2009/01/21/besthttp://mashable.com/2009/01/21/best----twittertwittertwittertwitter----brands/brands/brands/brands/
16 Examples of Huge Brands Using Twitter for Business (good examples)16 Examples of Huge Brands Using Twitter for Business (good examples)16 Examples of Huge Brands Using Twitter for Business (good examples)16 Examples of Huge Brands Using Twitter for Business (good examples)
http://www.searchenginejournal.com/16http://www.searchenginejournal.com/16http://www.searchenginejournal.com/16http://www.searchenginejournal.com/16----examplesexamplesexamplesexamples----ofofofof----hugehugehugehuge----brandsbrandsbrandsbrands----usingusingusingusing----twittertwittertwittertwitter----forforforfor----business/7792/business/7792/business/7792/business/7792/
Questions?Questions?Questions?Questions?
Drop in.Drop in.Drop in.Drop in.
Jesy Herron Jesy Herron Jesy Herron Jesy Herron jherron@usdigitalpartners.comjherron@usdigitalpartners.comjherron@usdigitalpartners.comjherron@usdigitalpartners.com
@@@@JesyHerronJesyHerronJesyHerronJesyHerron@@@@JesyHerronJesyHerronJesyHerronJesyHerron
Mark Miller mmiller@usdigitalpartners.comMark Miller mmiller@usdigitalpartners.comMark Miller mmiller@usdigitalpartners.comMark Miller mmiller@usdigitalpartners.com
@@@@mmillerusdpmmillerusdpmmillerusdpmmillerusdp
513.929.4603513.929.4603513.929.4603513.929.4603
www.usdigitalpartners.comwww.usdigitalpartners.comwww.usdigitalpartners.comwww.usdigitalpartners.com
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