Social Media Case STop Tools, Techniques & Strategies for Maximizing Your Twitter Presence

Top Tools, Techniques & Strategies for Maximizing Your Twitter Presence

Created by Erin Buehler, Shelly Wolfe, Kevin Heun & Jen Nahlik

Top Twitter Resources

“The Twitter Book” by Tim O’Reilly & Sarah Milstein

• Tracking Trends • Retweet Methods • Tweet Stats • Business Tips

Tracking Trends

• Twitter Search (http://search.twitter.com)- Showcases terms from twitter in real time

• TwitScoop (http://twitscoop.com)- Shows popular search term using a tag cloud- The bigger the word, the high number of mentions in Twitter - Helpful for researching topics before they hit the mainstream trending topics

• Twopular (http://twopular.com)- Trending topics for different time segments- Measures popularity of topic over that given time

Tweeting Tips

• Be interesting• Be conversational• Follow relevant people

Tweeting Tips

• Be interesting• Be conversational• Follow relevant people

Tweeting Best Practices

• Stay within 140 characters (your username counts)- Use + instead of &- Leave out (.) and other punctuation- Abbreviate- Eliminate (I) and “to be”

• It’s okay to edit down a message to stay within character when re-tweeting, just give credit where credit is due

• Best not to change url in a re-tweet

Tweeting Tips

• Be interesting• Be conversational• Follow relevant people

Tweet Measurement

• TweetStats (http://tweetstats.com)

• Bitly (http://bitly.com)

• Google Analytics Results

Tweeting Tips

• Be interesting• Be conversational• Follow relevant people

Custom Backgrounds

Suggested Follows

@joelcomm

@timoreilly

@hubspot

@TweetReport

@hostmefaster

@wsiroi

Selling Twitter the Smart Way:

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