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Investigating Twitter’s ability to enhance social presence Joni Dunlap | [email protected] | Twitter: @jonidunlap Patrick Lowenthal | [email protected] | Twitter: @plowenthal

ISTE 2010 - Twitter & Social Presence

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For more on this see: Dunlap, J. C., & Lowenthal, P. R. (2009). Horton hears a tweet. EDUCAUSE Quarterly, 32(4). http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/HortonHearsaTweet/192955 And Dunlap, J., & Lowenthal, P. R. (2009). Instructional uses of Twitter. In P. R. Lowenthal, D. Thomas, A. Thai, & B. Yuhnke, B. (Eds.), The CU Online handbook. Teach differently: Create and collaborate (pp. 46-52). Raleigh, NC: Lulu Enterprises. http://www.ucdenver.edu/academics/CUOnline/FacultyResources/additionalResources/Handbook/Documents/Chapter_8.pdf And Dunlap, J. C. & Lowenthal, P. R. (2009). Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136. http://www.patricklowenthal.com/publications/Using_Twitter_to_Enhance_Social_Presence.pdf

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Page 1: ISTE 2010 - Twitter & Social Presence

Investigating Twitter’s ability to enhance

social presence

Joni Dunlap | [email protected] | Twitter: @jonidunlap

Patrick Lowenthal | [email protected] | Twitter: @plowenthal

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Our Twitter tactics

• Invite students to play

• Establish relevance for students

• Define clear expectations for participation

• Model effective Twitter use

• Recommend people to follow

• Build Twitter-derived results into assessments

• Continue to actively participate in Twitter

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Research questions

• What are student's perceptions of using Twitter in an online course? [Quantitative + Qualitative]

• What are the different perceptions of social presence between students who use Twitter and those who don't? [Quantitative + Qualitative]

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Phase 1 results

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“Twitter has been a great way for me to check in with everyone who is using it. I found out how other’s were feeling about school, how life was treating them, how their jobs and families were doing. This is something much more intimate than mandatory weekly discussions...”

Phase 1 results

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Phase 2 results

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Phase 2 results

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Connected to instructor

One-on-one emails M=3.62

Detailed Written Feedback M=3.62

General “How-to” Screencasts M=3.58

Specific trouble shooting “How-to” Screencasts

M=3.50

Instructor Bios M=3.41

Top 5 Activities

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Connected to instructor

Twitter M=2.00

Top 100 List of Design Guidelines M=2.24

Just ask Zoltar M=2.47

Musical Interludes on Weekly Agendas

M=2.57

Superhero Powers M=2.60

Bottom 5 Activities

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Connected to peers

Previous Relationship w/ peers M=3.21

Digital Stories M=3.20

Open Access to Peers’ Projects M=3.18Virtual Paper Bag: 350-word story for Flickr Photos

M=3.10

Virtual Paper Bag: Five Photos in Flickr

M=3.05

Top 5 Activities

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Connected to peers

Twitter M=1.82

Just ask Zoltar M=2.10

Top 100 List of Design Guidelines M=2.19

Instructor’s Feedback on Other’s work

M=2.35

Superhero Powers M=2.52

Bottom 5 Activities

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Connected to instructor

What was the least effective at helping you feel connected to your instructor?

•The Twitter activity was least effective I thought. I don't see how knowing what my instructor or other classmates are doing with their leisure time helps me learn.•Twitter since I had never used Twitter and I believe it is limiting to the number of characters•I hate twitter.

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Connected to instructor

What was the least effective at helping you feel connected to your instructor?

•The Twitter activity was least effective I thought. I don't see how knowing what my instructor or other classmates are doing with their leisure time helps me learn.•Twitter since I had never used Twitter and I believe it is limiting to the number of characters•I hate twitter.

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Connected to instructor

What was the least effective at helping you feel connected to your instructor?

•The Twitter activity was least effective I thought. I don't see how knowing what my instructor or other classmates are doing with their leisure time helps me learn.•Twitter since I had never used Twitter and I believe it is limiting to the number of characters•I hate twitter.

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Connected to peers

What was the least effective at helping you feel connected to your peers?

• Twitter, don't get it or understand why to keep people up to date when I am working…• The Twitter …I think it is good to know who your classmates are but to know what they are doing every minute is not interesting to me. • I don't use or get twitter at all. I think its lame.

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Connected to peers

What was the least effective at helping you feel connected to your peers?

• Twitter, don't get it or understand why to keep people up to date when I am working…• The Twitter …I think it is good to know who your classmates are but to know what they are doing every minute is not interesting to me. • I don't use or get twitter at all. I think its lame.

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Connected to peers

What was the least effective at helping you feel connected to your peers?

• Twitter, don't get it or understand why to keep people up to date when I am working…• The Twitter …I think it is good to know who your classmates are but to know what they are doing every minute is not interesting to me. • I don't use or get twitter at all. I think its lame.

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• Complete interviews in Summer of 2010• Four students with high SP scores, four students

with low SP scores• Sample questions:– 3. In an online course, how important do you think

feeling connected to your instructor is as well as getting a sense that your instructor is "there" and "real"? Why? What types of technologies and learning activities help?

– 4. In an online course, how important do you think feeling connected to your peers is as well as getting a sense that they are "there" and "real"? Why? What types of technologies and learning activities help?

Phase 3 plan

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Discussion

• Preliminary results are different for Phase Two than Phase One

• Need to spend more time helping students “Get it”

• Must recognize it might not be a good “fit” for all

• People form strong feelings about Twitter before ever using it

• Low tech solutions might be a better alternative

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Conclusion

• More data needed• Where to invest time and energy• Variety is the spice of life

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Follow us on Twitter

Joni Dunlap | Twitter: @jonidunlap

Patrick Lowenthal | Twitter: @plowenthal

Paper & Presentation available | http://www.slideshare.net/plowenthal