Social Media Breakdown for Small Businesses

HBIF Meeting 12-09

Social Media Breakdown

A Webinar By:

Key Speaker

Nicole RoachMarketing Coordinator

BizCentral USA

Administrator

David PulverBizCentral USA

Welcome!

• BizCentral USA: A “One-stop” resource center for startup, small & midsized businesses nationwide!

• Key Speaker: Nicole Roach

• Questions

• Recorded Webinar Available At:

– http://www.bizcentralusa.com/webinararchive/index.php

Agenda

I. The New Realm of Social Media

II. 5 Methods of Social Media

III. Integrating your Social Media Campaigns to Maximize ROI

A Social Media Breakdown!

Let’s Go Social!

• When you Think of Social Media What Comes to Mind?

– Social Networking?

– Interactive Marketing?

– Video Sharing?

–Word of Mouth?

What I Think Of…

• Taking Word of Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!

The Social Media Family Tree

Social Media PlatformsMicro

BloggingVideo

SharingPhoto

SharingRSSBlogging Social

NetworkingBookmarkin

g

Why Do You Need Social Media?

• Build Brand

Awareness

• Provide Better

Customer Services

• To Increase SEO

Before you Get Started

• Start Listening!• Spend Some Time

Monitoring

• Find Your Competition

• Take Notes

5 Methods To Start Using

• Blogging

• Micro-blogging

• Social Networking

• Video Sharing

• Bookmarking

Blogging

• A blog can enhance a company’s online reputation and industry credibility!

• Due to its interactive nature, a good blog can go far to enhance the visibility of brands, goods, and services.

Blogging

• Benefits of Blogging for Business:

• Search engines, and Google in particular, love blogs.

• A blog naturally tends to rank better in search results.

• A good blog also encourages natural link building.

• If the blog relates to its visitors, traffic will build as will the audience loyalty.

Blogging

• Steps to Getting Started:

• What will the blog be about?

• Who in your company will be in charge of the blog?

• How often will you make an entry?

• Before you get started DO YOUR RESEARCH!

Micro Blogging

• Micro blogging is a form of blogging.

• Content is typically much smaller than a typical blog.

• An entry could consist of nothing but a short sentence fragment, image or embedded video.

• Use URL shorteners

Micro Blogging

• How Companies Can Use Micro Blogging:

• Product/Service Promotion

• Event Promotion

• Community Outreach

• Information Distribution

• Customer Service

Social Networking

“How the 21st Century

Communicates!”

Social Networking

• A social networking site is a website where individuals or companies can set up an online profile, add links to other profiles. Generally, users are able to post information, including photographs, videos, blog entries etc.

• A Variety of Differing Sites:• Facebook

• Ryze

• MySpace

• LinkedIn

Social Networking

• Think Passive and Indirect:• Listen, Share & be Humble

• Be Yourself

• Join Groups that are of Interest to you where you will be of Value to the Members

• Don’t Treat it Like a Direct Advertising Platform

Video Sharing

• According to ComScore Media Metrix, web video is now considered "mainstream.“• More than 167 million viewers in the U.S.

watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.

• Video simply engages people in a way that static text and images cannot

Video Sharing

• http://www.youtube.com/watch?v=3OmpnfL5PCw&feature=player_embedded

• “Will it Blend” Case Study :• Blendtec’s first “Will it

Blend” video featured a man in a lab coat turning a handful of glass marbles into dust.

• The video has received over 3.8 million views since it was put online in 2006.

Video Sharing

• Ways your Business Could use Video:• Interviews with Important Figures

• Special Events or Contests

• Product Promotion

• Customer Testimonials

• How-To or Demonstrations

• Viral

• Corporate Overview

Social Bookmarking

• Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.

• Consumers can look at what other people have found interesting enough to tag.

• Most social bookmarking sites allow people to browse through the items based on most popular, recently added, or belonging to a certain category.

Social Bookmarking

• Benefits of Social Bookmarking:• The possibility of being seen by

thousands!• An effective way to get backlinks to your

website.• A Cost-Effective PR Tool!

Integrating your Efforts

Summary

• Listen First and Learn

• Provide Valuable Information

• Be Personable & Unique

• Be Passive

• Integrating your Methods is Best

• Only take on what you can Handle

Don’t Go At It Alone!

• BizCentral Small Business Services

• Business Plan Writing• Business Certifications• Incorporation• Website Development• Graphic Design• Marketing• Bookkeeping & Accounting• Nonprofit Services

Special Promotion

Upcoming Webinars

• Basic FinancialManagement, Bookkeeping, & Accounting:

• 6-22-2010 3pm EST

Q & A

• Contact Us• Nicole Roach: Nicole@bizcentralusa.com

• David Pulver: David@bizcentralusa.com

• Visit www.BizCentralUSA.com or Call 407-857-9002

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