Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012

Weather Summit: January 19, 2012

Social Media & Weather:How to Avoid the Storm & Find the Rainbows 

DJ WaldowWaldow Social

DJ WaldowFounder & CEO

djwaldow@waldowsocial.com

919.943.9248

djwaldow

January 19, 2012

Human beings are more connected now then we have ever been in our history. All it takes is one click (or Tweet or Facebook status update or YouTube video). That's the power of social media. But how can we create listening outposts to better understand what is happening online, in public social media networks like Facebook or Twitter or on video sharing sites like YouTube? How can we learn from what we read & see to help our personal and professional brands? How can we leverage social media to avoid the storm and find the rainbows?

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Social Media & Weather

Part I (15 min): Getting to Know YOU

Part II (45 min): Presentation (interactive)

Part II (30 min): Live Examples / Q&A

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Agenda

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Getting to Know YOU

• Who are you? What is your role?

• What is your level of social media experience?

• What social networks are you active on?

• How are you using social media today?

• What are your 2-3 burning questions?

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Getting to Know YOU

Why is there so much buzz around

social media?

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Social Media Revolution 2011

a few words about

social media

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Major social media player ... and some stats

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Founded Users

2006 ?

2004 800 million

2003 135 million

2011 66 million

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The “Big 4”

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Source: The Social Habit 2011

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Source: The Social Habit 2011

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Source: The Social Habit 2011

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Source: The Social Habit 2011

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Source: The Social Habit 2011

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Source: FlowtownView larger

social media, weather,& smart phones

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Flickr: ivyfield

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Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people.”

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See it in action

a true story

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Live Example

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Later that day...

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Live Example

some ideas

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Twitter Chat

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Facebook Group

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G+ Hangout

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Video!

Watch

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A Word of Caution

other thoughts

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twitter lists

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Personal Facebook

Page

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Professional Facebook

Page

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Professional Facebook

Page

Should you (and/or your station) invest time& money into building and maintaining a

social media presence?

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Yes.

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Yes, if...

• You have time.• You have an interest.• You have a plan, a goal.• You have the resources.• You want to share and learn.

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Pros & ConsPros Cons

(Effective) marketing channel Time, resources, & money

Great way to learn Once you start...

Interact with people with similar interests from all over the world Being too accessible...no down time

Meet new people (personal & professional networking) Proliferation of misinformation

Direct access to multiple perspectives Echo chamber potential

Instant Feedback! 24/7 digital addiction

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Pros & Cons

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Listening Outposts

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Live Example

Listening Outposts

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Listening Outposts

+ 100s of others!

The Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/press_detail.asp?id=350) - Launched Aug 11. Mashable article: http://mashable.com/2011/08/11/weather-channel-social/

Social Media: Fast Becoming Our New Weather Warning System (March 2010) - http://www.accuweather.com/en/weather-news/the-good-and-bad-of-social-med/26487

6 Social Media Tools for Tracking Weather : http://www.bloggingtips.com/2011/08/27/social-media-tools-tracking-weather-natural-disasters/

Comscore Top U.S. Smartphone App Categories (July 2011): http://www.comscoredatamine.com/2011/07/top-u-s-smartphone-app-categories/

Cloudy with a Chance of Tweets: http://www.atomicdc.com/blog/cloudy-with-a-chance-of-tweets.html

Metwit: http://www.metwit.com/

Social Media Spreads the Word About Severe Weather: http://www.accuweather.com/en/weather-news/social-media-spreads-the-word/48556

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Resources

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Flickr: financialaidpodcast

DJ WaldowFounder & CEO

djwaldow@waldowsocial.com

919.943.9248

djwaldow

January 19, 2012