View
1.559
Download
0
Embed Size (px)
DESCRIPTION
Social Media and Weather: How to Avoid the Storm & Find the Rainbows The presentation I gave in Steamboat Springs, CO on January 19, 2012 at The Weather Summit. http://waldowsocial.com
Citation preview
Weather Summit: January 19, 2012
Social Media & Weather:How to Avoid the Storm & Find the Rainbows
DJ WaldowWaldow Social
DJ WaldowFounder & CEO
919.943.9248
djwaldow
January 19, 2012
Human beings are more connected now then we have ever been in our history. All it takes is one click (or Tweet or Facebook status update or YouTube video). That's the power of social media. But how can we create listening outposts to better understand what is happening online, in public social media networks like Facebook or Twitter or on video sharing sites like YouTube? How can we learn from what we read & see to help our personal and professional brands? How can we leverage social media to avoid the storm and find the rainbows?
January 19, 2012
Social Media & Weather
Part I (15 min): Getting to Know YOU
Part II (45 min): Presentation (interactive)
Part II (30 min): Live Examples / Q&A
January 19, 2012
Agenda
January 19, 2012
Getting to Know YOU
• Who are you? What is your role?
• What is your level of social media experience?
• What social networks are you active on?
• How are you using social media today?
• What are your 2-3 burning questions?
January 19, 2012
Getting to Know YOU
Why is there so much buzz around
social media?
January 19, 2012
January 19, 2012
Social Media Revolution 2011
a few words about
social media
January 19, 2012
Major social media player ... and some stats
January 19, 2012
Founded Users
2006 ?
2004 800 million
2003 135 million
2011 66 million
January 19, 2012
The “Big 4”
January 19, 2012
Source: The Social Habit 2011
January 19, 2012
Source: The Social Habit 2011
January 19, 2012
Source: The Social Habit 2011
January 19, 2012
Source: The Social Habit 2011
January 19, 2012
Source: The Social Habit 2011
January 19, 2012
Source: FlowtownView larger
social media, weather,& smart phones
January 19, 2012
January 19, 2012
Flickr: ivyfield
January 19, 2012
January 19, 2012
January 19, 2012
Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people.”
January 19, 2012
See it in action
a true story
January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
Live Example
January 19, 2012
Later that day...
January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
Live Example
some ideas
January 19, 2012
January 19, 2012
Twitter Chat
January 19, 2012
Facebook Group
January 19, 2012
G+ Hangout
January 19, 2012
Video!
Watch
January 19, 2012
A Word of Caution
other thoughts
January 19, 2012
January 19, 2012
twitter lists
January 19, 2012
Personal Facebook
Page
January 19, 2012
Professional Facebook
Page
January 19, 2012
Professional Facebook
Page
Should you (and/or your station) invest time& money into building and maintaining a
social media presence?
January 19, 2012
Yes.
January 19, 2012
January 19, 2012
Yes, if...
• You have time.• You have an interest.• You have a plan, a goal.• You have the resources.• You want to share and learn.
January 19, 2012
Pros & ConsPros Cons
(Effective) marketing channel Time, resources, & money
Great way to learn Once you start...
Interact with people with similar interests from all over the world Being too accessible...no down time
Meet new people (personal & professional networking) Proliferation of misinformation
Direct access to multiple perspectives Echo chamber potential
Instant Feedback! 24/7 digital addiction
January 19, 2012
Pros & Cons
January 19, 2012
January 19, 2012
Listening Outposts
January 19, 2012
Live Example
Listening Outposts
January 19, 2012
Listening Outposts
+ 100s of others!
The Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/press_detail.asp?id=350) - Launched Aug 11. Mashable article: http://mashable.com/2011/08/11/weather-channel-social/
Social Media: Fast Becoming Our New Weather Warning System (March 2010) - http://www.accuweather.com/en/weather-news/the-good-and-bad-of-social-med/26487
6 Social Media Tools for Tracking Weather : http://www.bloggingtips.com/2011/08/27/social-media-tools-tracking-weather-natural-disasters/
Comscore Top U.S. Smartphone App Categories (July 2011): http://www.comscoredatamine.com/2011/07/top-u-s-smartphone-app-categories/
Cloudy with a Chance of Tweets: http://www.atomicdc.com/blog/cloudy-with-a-chance-of-tweets.html
Metwit: http://www.metwit.com/
Social Media Spreads the Word About Severe Weather: http://www.accuweather.com/en/weather-news/social-media-spreads-the-word/48556
January 19, 2012
Resources
January 19, 2012
Flickr: financialaidpodcast
DJ WaldowFounder & CEO
919.943.9248
djwaldow
January 19, 2012