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“Social Media and Small Business: Pitfalls to Avoid” - A Webinar with Rachel Strella and Cathy Jennings
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Social Media & Small Business: Pitfalls to Avoid
Rachel Strella
Strella Social Media
Cathy Jennings
No Pressure Networking
Introductions
Rachel Strella
Strella Social Media
www.strellasocialmedia.com
Introductions
Cathy Jennings
No Pressure Networking
www.nopressurenetworking.com
Small Business Challenges
Small Business Challenges
Time
Small Business Challenges
Resources
Small Business Challenges
Money
Small Business Challenges
Social Media Knowledge
Common Pitfalls to Avoid
Common Pitfalls to Avoid
Poor Planning →Lack of Strategy →No Measurement →Failure to apply adequate
resources to execute your strategy
Common Pitfalls to Avoid
Poor Engagement →Lack of Consistency →Poor Content
Common Pitfalls to Avoid
Poor Customer Service → Ignoring the Audience →Deleting Negative Feedback →No Reputation
Management
Common Pitfalls to Avoid
Poor Synergy →“Silo” Efforts →Lack of Integration with
other social media channels, traditional media, and offline efforts
Common Pitfalls to Avoid
Misuse →Treating Social Media Like
Advertising →Mimicking or Focusing Too
Much on the Competition →Assuming It’s Magic or that
It Will “Fix” Your Business
Common Pitfalls to Avoid
Mismanagement →Managing Too Many
Media →Having the Intern or
Youngest Person on the Staff Manage Efforts
→Becoming Complacent
Practical Solutions
Practical Solutions
If You’re Already Guilty of These Pitfalls, It’s Not Too
Late to Get on Track!
Practical Solutions
Determine Goals Define Ideal Client Find Out Where They Are
on Social Media
Practical Solutions
Develop a Content Strategy
Develop a Short-Term Plan Brainstorm Ways to
Integrate Efforts Build Audience
Practical Solutions
List Tasks and Assign Responsibilities
Listen to Your Audience & Respond to Their Needs
Evaluate
A Plan for Your Small Business
A Plan for Your Small Business
A Plan Developed Just for You-The Small Business! Small Business Owner’s Guide to Social Media Releasing in Early November
A Plan for Your Small Business
Downloadable Guide 5 Modules
Theories Examples Exercises & Checklists Bonuses
A Plan for Your Small Business
Modules
Selecting the Right Social Media Channels Building Your Audience Planning Your Strategy Executing Your Strategy Evaluation
The Difference
The Difference
Explains the Why and the HOW Examples Guide You Through the Modules Workbooks Allow You to Apply it to Your Business
The Difference
Comprehensive, Yet Easy to Use REAL Strategy Examples Exclusively for Small Business Affordable
The Difference
ACT NOW & SAVE $50!
Email Strella Social Media & let us know you want to take advantage of this
webinar offer! We’ll add you to the
pre-order list!
The Difference
Email us at:
info@strellasocialmedia.com
To Save $50 on “The Small Business Owner’s Guide to Social
Media!” This brings your cost to just $99!
Offer valid thru 11/04/2012
Website and Blog: StrellaSocialMedia.com
NoPressureNetworking.com
Facebook: Facebook.com/StrellaSocialMedia
Facebook.com/CathyJennings
Connections and Resources
Twitter: Twitter.com/RachelStrella
Twitter.com/CathyJennings
LinkedIn: LinkedIn.com/in/RachelStrella
LinkedIn.com/in/CathyJennings
Connections and Resources
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