Social media: an evolution in how we conduct business

SOCIAL MEDIA An evolution in how you conduct business

Ask yourself animportant question…

Which of the following brandmessages is more powerful?

Charmin Ultra Strong'sbrand message:

“Charmin Ultra Strong toilet paper ismore durable than the ultra rippledbrand, so you can count on a clean

with fewer pieces left behind."

Charmin Ultra Strong'sbrand message:

Or…

Actual facebook status updateand ensuing conversation:

Comment 1 lol children that use too much toilet paper?

Comment 2 "Yep. I've had to plunge the toilet like 9 times and it's never, ever needed to be done before that toilet paper!!”

Comment 3 "ewwwww lol”

Comment 4 "LOL... I had the same problem. Only I think it was from my husband. LOL I avoid all Charmin products now and stick to the cheap, thin stuff!”

Comment 5 "lol... Charmin is DEFINITELY too thick!”

Status “Just an FYI... do not buy Charmin Strong and Thick Toilet Paper if you have small children”

Actual facebook status updateand ensuing conversation:

Which message do you think willcarry more weight with parents?

This facebook conversation wasdirectly observed by 655 people…

…the total number of “friends”connected to the participants

of this conversation.

If each of those 655 friends told100 of their facebook friends toavoid Charmin Ultra Strong…

If each of those 655 friends told100 of their facebook friends toavoid Charmin Ultra Strong…

…over 65,000 people have nowdeveloped their own brand

awareness of Charmin.

How many of those same people doyou think will visit Charmin’s websiteto see their “real” brand message?

Now ask yourself theMOST important question…

…with 200,000,000 peopleusing facebook…

…45,000,000 peopleusing Linkedin

…3,000,000 TwitterTweets per day

How many conversations are takingplace involving your business,

services or products?

Are you participating inthese conversations…?

…or are you still counting ontraditional marketing approaches

to compete with social media?

A social media coach can help youdevelop, design and implement an

appropriate strategy…

…that will enable you to participateand influence these conversations.

SOCIAL MEDIA C O A C Hwww.socialmediacoach.ca