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Evolution of Journalism & Rich Media
ONA 2015
2 Proprietary & Confidential | © 2015 – Graphiq
People are getting the news online
3 Proprietary & Confidential | © 2015 – Graphiq
Online and mobile channels necessitate new user experiences; not everyone evolving
4 Proprietary & Confidential | © 2015 – Graphiq
Some players are getting ahead with rich media and fluffier content
5 Proprietary & Confidential | © 2015 – Graphiq
Readers are looking at text less, new formats more
6 Proprietary & Confidential | © 2015 – Graphiq
And demanding more rich media
7 Proprietary & Confidential | © 2015 – Graphiq
Especially younger readers
8 Proprietary & Confidential | © 2015 – Graphiq
Data visualizations provide richness too
http://www.nytimes.com/interactive/2015/09/15/world/europe/migrant-borders-europe.html?smid=tw-nytimes&smtyp=cur&_r=0
9 Proprietary & Confidential | © 2015 – Graphiq
We’re starting to see a shift
10 Proprietary & Confidential | © 2015 – Graphiq
Visualizations dramatically impact user engagement
Notes: n=935, 328-word articleSource: Graphiq Study
No Media Stock Image Interactive Visualization
+10% mean time
on site
+36%mean time
on site
11 Proprietary & Confidential | © 2015 – Graphiq
Visualizations transform fly by users into highly engaged users
0
20
40
60
80
100%
Distribution of Engagement by Asset Type
No Media Stock Image Interactive Visualization
Fly By (<20s)
Low Engagement
(20-59s)
Engaged (60-119s)
Highly Engaged (>120s)
-31%
-11%
4%
96%
% ChangeInteractive Viz
Notes: n=935, 328-word articleSource: Graphiq Study
12 Proprietary & Confidential | © 2015 – Graphiq
But creating graphics takes time
Is Santa Monica Wealthy?
13 Proprietary & Confidential | © 2015 – Graphiq
Which Santa Monica?
Census defined geographic hierarchy
Where are the cities?
14 Proprietary & Confidential | © 2015 – Graphiq
What do you mean, wealthy?
Demography
Thousands of files with shifting schemas over time
Population, migration, ethnicity & language, transportation, energy
Santa Monica
Education
“Public” data sourced from FOIAs and local sources
Business Profile
Derived from public and licensed sources
Real Estate
Aggregated from billions of licensed data points
Government
Public + think tank sources
15 Proprietary & Confidential | © 2015 – Graphiq
Ok – acquire, extract, and transform the dataAcquisition Extraction Transformation
Key
Activ
ities
•Research data supply chain, identify sources for each attribute
•Download thousands of files from dozens of sources
•Dozens of annual FOIA requests
•Audit data quality, negotiate licensing partnerships
Exam
ple
Wee
ks
• Education quality: national scores from NCES, AP, SAT, ACT; state specific scores from 50 state reporting agencies; and FOIA requests for 30 states
62 weeks
12 (public) + 50 (licensing)
•Research file structure, taxonomy, field definitions, geography types
• Select target attributes, manually map fields (taxonomy changes each year)
•Reverse geocode entities into correct geo
• Integrate data from multiple sources and load data into single master table
• Income distribution: selected 20+ fields from 13,700 attributes across 12,000 summary American Community Survey files (ACS), manually mapped across historical file versions (field names change over time)
40 weeks
24 (public) + 16 (licensing)
•Group fields into new, user-friendly values (“% College Educated”)
• Statistical analysis, heuristic-development to tag geos with user-friendly terms (“Wealthy”)
•Develop scoring algorithms based on multiple variables (“Good schools”)
•Automate extraction and transformation
• Business profile: conducted geospatial analysis on 32M companies spanning 19K industries to develop heuristics that tagged geographies with over-indexation of key industries relative to other geographies (“Lots of Religious Institutions”)
36 weeks
16 Proprietary & Confidential | © 2015 – Graphiq
Now open up your chart editor
17 Proprietary & Confidential | © 2015 – Graphiq
Or forward to your graphics team
18 Proprietary & Confidential | © 2015 – Graphiq
Because your graphics team has more than enough time
19 Proprietary & Confidential | © 2015 – Graphiq
It’s not just challenging for journalists
20 Proprietary & Confidential | © 2015 – Graphiq
Knowledge is Power
21 Proprietary & Confidential | © 2015 – Graphiq
Everything starts with the universe’s deepest knowledge graph
22 Proprietary & Confidential | © 2015 – Graphiq
Knowledge is Power
23 Proprietary & Confidential | © 2015 – Graphiq
Knowledge is Power – Graphiq Search
24 Proprietary & Confidential | © 2015 – Graphiq
Knowledge is Power – Graphiq Feed
25 Proprietary & Confidential | © 2015 – Graphiq
Knowledge is Power – Graphiq Feed
26 Proprietary & Confidential | © 2015 – Graphiq
Big Partners Are Taking Notice
27 Proprietary & Confidential | © 2015 – Graphiq