Social Media

Social Media Sales Revolution

Summer 2012 - New York University

High-level agenda

What is Social Media

Lock in Sales with LinkedIn

How to get result with Twitter

Role of Facebook in Business Development Blogging

Attracting Attention to online Presence Communicate Online & Offline

Time Management

Future of Sales Book Review

Adjust Your Schedule

What is Social Media ?

Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations,

communities, and individuals. - Wikipedia

What is Social Media ?

Real Life Examples

DQ Crossed member up goal by 700,000

20% reduction in call center activity

BK investment < $50,000

Return > $ 400,000

Dell sold $3,000,000 worth of computer on twitter

Ford’s 25% of marketing send on Social Media, no car loan from US

Government

Pizza hut got 68% sales from twitter 85% new customer from twitter

24% sales growth in sales

15K social media investment Website Traffic 300%,

20% sales increase

71.4 percent of businesses grow on social Media

Sales Growth using Social Marketing

Game Changers : Six Rules

Social Media Sales Revolution 7

Abandon Traditional Prospecting

Become a marketer First and Seller Next

Build your Sphere of Influence

Become a value Generator

Build your Personal Band

Work the Window

Lock in Sales with LinkedIn

LinkedIn Around the World

LinkedIn Statistics

47.6 Million Unique Visitors

Over 150 Million active users

More than 200 countries

Top Professional network

Founded Dec 22, 2002

LinkedIn as a Marketing Strategy

Profile at LinkedIn

Companies at LinkedIn

Groups at LinkedIn

Company Statistics at LinkedIn

How to get result with Twitter

Twitter Statistics

42 Million Unique Visitors

Over 500 Million Active Users

Over 340 Million tweets daily

Top 10 most visited site

Founded March 21, 2006

Profile at Twitter

Increase Brand Value

Better Customer Service

Increase Profitability

Increase Sales

Tweets and Followers at Twitter

Followers :1,099,825

2010 Sales

US : 845,000 USD

Worldwide: 1,700,000 USD

Tweets: 2,318

Non-Profit at Twitter

Organizing Communities to Fight Cancer

5,000 events nationwide

3.5 million participants

Raised $400 million

$148.5 million research investment

15% Women 23% Men death rate decreased since 1990s

Role of Facebook in Business Development

22Social Media Sales Revolution 22

Facebook Statistics

664,032,460 active users

9.6% of the world’s population

Top nations: US, UK, Brazil

100% of Monaco

58% of Fortune 500 Companies

Facebook Profile

Community Engagement

Fans = Dollars

Share Advice

Post Interesting Articles

“Like” others

Engage in Groups

Ads- Facebook Analytics

Facebook Fan Pages and Groups

Facebook Ads and Analytics

Blogging is Easier Than You think

Statistics

over 120 million blogs

55,00 new ones created every day

Value generation

Thought leader

Research tool

What to Use

Best Practices

Relevance

Simplicity

Engagement

Frequency

Balance

Don’t Pitch

Visibility and Become a Blogging Black Belt

Social Media Toolbox

Keywords

Update

Metrics

You’re a natural

Content building

Upstanding citizen

Keep it short

Attracting Attention to your Online Presence

No Room for Excuses

“I’m not an industry expert…”

“I don’t time…”

“I can’t write…”

Content Building

Google Reader

NetVibes

Google Alerts

Subscribe

Follow

Use SMTB

Tell people

Organize

How to Communicate with Prospects Online and Offline

Netiquette

Be realDON’T USE ALL CAPS

Spell-check

Research

Profanity

Be Nice

Think before speakHumor

Have a personality

Forum Etiquette

If you can’t say something nice,

don’t say anything at all

Critique Carefully

Don’t offend

Don’t be overly

aggressive

Approach

Don’t criticize, condemn, complain

Arouse in the other person an eager want.

Give honest and sincere appreciation

Dale Carnegie

6 Ways to Get People to Like You

Become genuinely interested in other people

Remember a names

Listen

Talk in like termsMake others feel important, sincerely

First Degree and Second Degree

Always start with written correspondence

Utilize your first degree contact

Inquiry Letters

Have Strong Opening

Highlight Benefits; Use Bullets

Use a polite, assumptive closing

Effective Time Management

Social Media Saves You Time

Quick and Easy Distribution

Reach More People

Get More Done

Generate Value and Build Your Brand

Pull instead of Push

Four Requirements

PatienceActive

Participation

Discipline Have Fun

Three Steps

60%15%

1. Plan the DaySelling Social Media

2. Plan the Week

3. Learn to say “no”

Adjusting Your Schedule

494949

LinkedIn Update & Answers

Start the day with LinkedIn

2 Million Answers

Show appreciation to others

Update yourself with latest news

Launched: 4 January 2007

LinkedIn Events

Promote an upcoming event

Create a Professional Network

Twitter Etiquette

“Don’t Criticize, condemn, or complain “ – Dale Carnegie

A little is enough

Post One or two positive quote

Motivate People

Position yourself as source of positivity

Schedule to tweets in the morning

Spend some time on twitter on daily basis

Future of Sales

Future Of Sales

Book Review

Very few case studies

Detailed activities on Facebook, Twitter, LinkedIn

No example on Non Profit

Links fundamentals of B2B to social media

Book is good for people who never used social media

Google+ or YouTube should be covered

5454Social Media Sales Revolution

Generate Value. All else, will follow. (Push vs. Pull)

Fundamentals haven’t changed.

Interact outside of the transactional window.

55Social Media Sales Revolution

Contact:

Justine Chang: jc4212@nyu.edu Partha Mitra: ppm246@nyu.edu New York University 70 Washington Sq South, New York City, New York, 10012

Social Media

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