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Social Media Sales Revolution - New York University - Summer 2012
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Social Media Sales Revolution
Summer 2012 - New York University
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High-level agenda
What is Social Media
Lock in Sales with LinkedIn
How to get result with Twitter
Role of Facebook in Business Development Blogging
Attracting Attention to online Presence Communicate Online & Offline
Time Management
Future of Sales Book Review
Adjust Your Schedule
Social Media Sales Revolution
What is Social Media ?
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Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations,
communities, and individuals. - Wikipedia
What is Social Media ?
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Real Life Examples
DQ Crossed member up goal by 700,000
20% reduction in call center activity
BK investment < $50,000
Return > $ 400,000
Dell sold $3,000,000 worth of computer on twitter
Ford’s 25% of marketing send on Social Media, no car loan from US
Government
Pizza hut got 68% sales from twitter 85% new customer from twitter
24% sales growth in sales
15K social media investment Website Traffic 300%,
20% sales increase
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71.4 percent of businesses grow on social Media
Sales Growth using Social Marketing
Social Media Sales Revolution
Game Changers : Six Rules
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Abandon Traditional Prospecting
Become a marketer First and Seller Next
Build your Sphere of Influence
Become a value Generator
Build your Personal Band
Work the Window
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Lock in Sales with LinkedIn
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LinkedIn Around the World
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LinkedIn Statistics
47.6 Million Unique Visitors
Over 150 Million active users
More than 200 countries
Top Professional network
Founded Dec 22, 2002
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LinkedIn as a Marketing Strategy
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Profile at LinkedIn
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Companies at LinkedIn
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Groups at LinkedIn
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Company Statistics at LinkedIn
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How to get result with Twitter
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Twitter Statistics
42 Million Unique Visitors
Over 500 Million Active Users
Over 340 Million tweets daily
Top 10 most visited site
Founded March 21, 2006
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Profile at Twitter
Increase Brand Value
Better Customer Service
Increase Profitability
Increase Sales
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Tweets and Followers at Twitter
Followers :1,099,825
2010 Sales
US : 845,000 USD
Worldwide: 1,700,000 USD
Tweets: 2,318
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Non-Profit at Twitter
Organizing Communities to Fight Cancer
5,000 events nationwide
3.5 million participants
Raised $400 million
$148.5 million research investment
15% Women 23% Men death rate decreased since 1990s
Social Media Sales Revolution
Role of Facebook in Business Development
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Facebook Statistics
664,032,460 active users
9.6% of the world’s population
Top nations: US, UK, Brazil
100% of Monaco
58% of Fortune 500 Companies
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Facebook Profile
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Facebook Profile
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Community Engagement
Fans = Dollars
Share Advice
Post Interesting Articles
“Like” others
Engage in Groups
Ads- Facebook Analytics
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Facebook Fan Pages and Groups
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Facebook Ads and Analytics
Blogging is Easier Than You think
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Statistics
over 120 million blogs
55,00 new ones created every day
Value generation
Thought leader
Research tool
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What to Use
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Best Practices
Relevance
Bio
Simplicity
Engagement
Frequency
Value
Balance
Don’t Pitch
Link
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Visibility and Become a Blogging Black Belt
Social Media Toolbox
Keywords
Update
Metrics
You’re a natural
Content building
Upstanding citizen
Share
Focus
Keep it short
Attracting Attention to your Online Presence
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No Room for Excuses
“I’m not an industry expert…”
“I don’t time…”
“I can’t write…”
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Content Building
Google Reader
NetVibes
Google Alerts
Subscribe
Follow
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Share
Use SMTB
Tell people
Organize
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How to Communicate with Prospects Online and Offline
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Netiquette
Be realDON’T USE ALL CAPS
Spell-check
Research
Profanity
Be Nice
Think before speakHumor
Have a personality
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Forum Etiquette
If you can’t say something nice,
don’t say anything at all
Critique Carefully
Don’t offend
Don’t be overly
aggressive
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Approach
Don’t criticize, condemn, complain
Arouse in the other person an eager want.
Give honest and sincere appreciation
Dale Carnegie
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6 Ways to Get People to Like You
Become genuinely interested in other people
Smile
Remember a names
Listen
Talk in like termsMake others feel important, sincerely
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First Degree and Second Degree
Always start with written correspondence
Utilize your first degree contact
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Inquiry Letters
Have Strong Opening
Highlight Benefits; Use Bullets
Use a polite, assumptive closing
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Effective Time Management
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Social Media Saves You Time
Quick and Easy Distribution
Reach More People
Get More Done
Generate Value and Build Your Brand
Pull instead of Push
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Four Requirements
PatienceActive
Participation
Discipline Have Fun
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Three Steps
60%15%
25%
1. Plan the DaySelling Social Media
Admin
2. Plan the Week
3. Learn to say “no”
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Adjusting Your Schedule
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LinkedIn Update & Answers
Start the day with LinkedIn
2 Million Answers
Show appreciation to others
Update yourself with latest news
Launched: 4 January 2007
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LinkedIn Events
Promote an upcoming event
Create a Professional Network
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Twitter Etiquette
“Don’t Criticize, condemn, or complain “ – Dale Carnegie
A little is enough
Post One or two positive quote
Motivate People
Position yourself as source of positivity
Schedule to tweets in the morning
Spend some time on twitter on daily basis
Social Media Sales Revolution
Future of Sales
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5353
Future Of Sales
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Book Review
Very few case studies
Detailed activities on Facebook, Twitter, LinkedIn
No example on Non Profit
Links fundamentals of B2B to social media
Book is good for people who never used social media
Google+ or YouTube should be covered
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Generate Value. All else, will follow. (Push vs. Pull)
Fundamentals haven’t changed.
Interact outside of the transactional window.
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Contact:
Justine Chang: [email protected] Partha Mitra: [email protected] New York University 70 Washington Sq South, New York City, New York, 10012
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