Social Media 101 For Business 2.0 in Singapore

Social Media?

Understanding Social Media is like Teenagers trying to understand love.

Everyone wants it, tried something about it but nobody really know the commitment.

Social Media Online conversation from any content generated by

people using different tools or media.

Communication via social media is “many to many”.

It is a fundamental shift in the way we communicate.

The stake holders involved in such conversation can be your customers, donors, volunteers, employees, investors, critics, fans, competitors or anyone who has internet access and has an opinion

Social media is not a strategy or a tactic – it’s simply a channel.

Tools and more Tools!

Why shouldmy business care

about Social Media?

Just how fast isSocial Media Growth?

Singapore (5,000,000)

1 out of 4 on Facebook

=

1,300,000

(Apr 2010)

In America (400,000,000)

3 out of 4 are on Social Media

=

300,000,000

In the World

2 out of 3 are on Social Media

=

5,000,000,000

More than 13 hours of video uploaded per minute.

500 years to watch all videos(2010 – 2510)

15,000,000Articles(78% not in English)

5,000,000,000

70% of people on earthhas a photo in Flickr

1400% growth from Jan – Feb 09

If

If FACEBOOK is a Country,It will be the 3rd largest Country

In the World (after China & India)

Youngsters Spend Time on Social Media thanReading your Email

Social Medianot only

Change the Rules of Communication…

Social Media

Best Friend?or your

Worst Nightmare?

New Media WaveSurfing? Swimming? Sinking?

Food & Beverages Consultancy Fashion Education

Hospitality Retail Info Technology Property

Automobile Entertainment Healthcare Recreation

Book Blog

Distribution Strategy

OR

Intellectual Property Management

Publishing Sharing

OR

Merchandising

CD / Songs / MP3 Podcasting

OR

Customer Feedback

Forum Discussion Social networking Site

OR

Business Networking

Joining Business Clubs / GroupsUsing Linkedin & Plaxo, etcTo create your own groups

OR

Business Meetings

Conference Calls Instant Group Messaging

OR

Knowledge Management

Conference Slideshare

OR

Goodwill / Referral Program ?

Word of Mouth & Client Testimony Comments / Rating / Poll

OR

Loyalty Program

Client Fans

OR

Tele-Marketing

Cold Calls

Adding Friends

OR

Email Marketing

Broadcasting or Blasting Mass Invite or Open ID Log in

OR

Mass Marketing

Customised SMS Micro Blogging (twitter)

OR

Semantic WebSearch Engine Optimization

Online Marketing

OR

Marketing Campaign Conversational Marketing

Integrated Marketing

OR

Web Strategy

Hit Rate ? Google Analytics

OR

Business Intelligence

Monitoring ? Google Alert

OR

Business Alliance

Information SystemStrategic Alliance

Application Programming Interface(Yahoo Update, Facebook Connect)

OR

Corporate Learning

Conferences/Seminars Webinar

OR

Management Development

Harvard Business School Scribd

OR

Responsiveness

Periodic Update(Newsletter)

Instant Update(Really Simple Syndication (RSS) Feed)

OR

Mass Media Relations

Press Release Social Media Press Room

OR

Corporate Website

Corporate Website

Corporate Portal(Open ID, Facebook Connect, Mass Invite, Mobile-enabled)

OR

NOW!

Let’s take the S.M.R.T.

Social Media-Ready Time!

Many are in there!

Your Customers are there !

Your Partners/Associates are there !

Your Competitors are there !

Just use what you need

Social Media Case Study forPersonal & Professional Branding

Name : Ideas AndrewAlmost 3000 friendsFan of 25 PagesMembers of over 200 groupsOwn Group with over 1200 membersOver 800 pictures

Http://ideasandrew.podomatic.com45 days old180 min of podcast

• Radio Interviews• Webcast Interview

15 episodes50 downloads

22 more episodes or 22min more to be loaded after Jun 10

Name : Ideas Andrew40 presentations

Over 300 downloadOver 5000 views

Name : Ideas AndrewOver 25 Videos

• News Coverage• Talks Show / Seminars• Award Ceremony• Interviews

Almost 2500 Channels viewsOver 43000 video viewsHave watched almost 10,000 videos

Name : Ideas AndrewOver 500 connections- 65,200 connections (2nd degree )- 4,229,300 connections (3rd degree)12 RecommendationsMembers of over 25 groupsOwn Group with over 50 membersProfile 100% updated

Name : Ideas AndrewOver 6500pictures- 23500 views - 1300 friends- 13 collections- 157 albums (sets)

www.andrewchow.sg

www.beulah.sgFounded: 2006 Sep

Category : Religion

Objective : Christian networking

Profiles : 1600

Events : 300

Friendships : 37,500

Founded : 2007 Jan

Category : Social

Objective : Friendship

Profiles : 6600

Events : 400

Personal Messages : 500,000

www.romancingspore.com

www.tableforsix.sgFounded : 2009 Jan

Category : Personalized Dating

Objective : For likeminded singles whoLooks forward to a life long relationship

Profiles : 730

Table For Six : Over 120

www.superideamart.com

Founded : 2009 Aug

Category : Business

Objective : Exchange Ideas & Alliance

Profiles : 225

Friendships : 2,200

One last Question!

When was the last time you search for your name on

?

Andrew ChowManaging Director, IDEAMART (S) PTE LTDSpirit of Enterprise Award 2008Successful Entrepreneur Award 2010