SoCast SRM - Radio and Social Media - the "New Normal"

2023-04-10 Presented for:

Radio and Social: The New Normal

Crisitunity

• Friend or foe?• Competitor or companion?• Cost or revenue center?• Engagement or sales?• Crisis or opportunity for

broadcasting?

Facts About Social

Social Trumps Search

“Based on traffic statistics from over 200 major media properties, (including Time, Huffington Post, Rolling Stone, Sports Illustrated) overall social media traffic to publishers, even Facebook traffic by itself amounts to more than Google search traffic for quite a while now, 3 months in a row. ”

-Buzzfeed

The Mobile Shift

Audience uses Mobile for Social

The Opportunity for Radio

1. Your Audience has an Audience

2. Audience Buy-In

3. Consistent Brand Exposure

4. Talk WITH your Audience

So what’s the problem?

Commitment Issues

Actionable Ideas for Radio in Social(that work)

1. Leverage Social for Content

Import and export content TO and FROM social

2. Bake Social into Digital Properties

Socially enable all of your online content

862 entrants in 48 hours8,168 new fans in 5 days

3. Evaluate Trends in Social Data

Experts in digital technology and social media solutions

for broadcast entertainment

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