Snowball english short ver june 2012

Snowball presentation Ove Gjesdal

Project Manager

ove@lillehsmmer.com

Tourism in the Lillehammer region

•  140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,

•  www.lillehammer.com

•  About10 000 hot beds, at least 100.000 cold beds

•  1,3 mill guest nights in hot beds (45% in winter)

•  10% employed in tourism

• Turnover 1,3 billionNOK

Snowball – clustering tourism, culture, sport, media and health

Snowball partners; public-private partnership

Snowball – two main strategic areas

 Snowball  tourism  &  experiences  

Vision:  Europe´s  most  complete  region  for  winter  sport  and  experiences  

 Snowball  sport    

Spissing de neste fem årene

 Barnefamilier  hele  året  

 Vintersport  i  verdensklasse  

 Arrangement  

som  reiseanledning  

 Kulturell  

innfallsport  ?l  @ordene  

Konsept-­‐  og  opplevelsesutvikling                    

Snowball strategy

?  

1. Importance of a good brand in order to be chosen as a destination

7 local communities – one brand

Branding through tv

2. Deliver the goods! Importance of product development

Biking

Snow and ice festival

Sport tourism

3. The selling process

www.lillehammer.com

4. Returning business - importance of quality

Service quality

5. Long term development

Building the networks

• Conference

• Study tours

• Seminars

• etc