SMM - Small Businesses and SMM

SMM for Small Businesses

Presented by David Langer

Should social media marketing (SMM) be used by small businesses that do not have a significant market presence?

Fun Fact

In 2010, approximately 221 million users

9 out of 10 of those users visited a social networking site at least once per month*

Source: Sass, E. (2011). You've got tweets: social media supplanting email [Web log post]. Retrieved from The Social Graf Connecting Through Chaos.

Benefits for Small Businesses

Share major achievements/milestones

Effective identification of new customers

Avenue for cost effective marketingMagazine Ad = few thousand dollarsFacebook Ad = few cents per click

Benefits (continued)

ROI vs. Return on Social Media Investments

Social Media can help a company gather key information

Measure key marketing outcomes

Example

Intrepid Travel

Thank you for listening!