Small Business Social Media Marketing Beginners Overview

byDeon J. Alexander, Owner

Mogul Media Solutions, LLChttp://mogulmediasolutions.com

Social Media and Small Businesses

How to attract more customers and make more sales with Social Media!

Mogul Media Solutions Presents

We will cover…………………

•Important Website Elements•Facebook Marketing•Twitter Marketing•Linked-In Marketing•You Tube Marketing•Local Marketing•Mobile Marketing

Web Design and Layout

•The Iceberg Concept (Think Titanic)•Keyword Focused Content•Email Opt-in on every page (above the fold)•Strong Call To Action•Stay away from flash!•Landing Page/Squeeze Pages•All about link building • (local directories and social media sites)

Squeeze/Landing Page Example

Facebook Marketing

•Has over 500 Million Active Users•If Facebook was a continent it would be the 3rd Largest•People spend over 700 billion minutes per month on FB•Average user is connected to 80 pages, groups, and events•It is considered an authority site by Google

Facebook Marketing• Reduce Marketing Expenses with geo-targeted advertising.•More than 30 billion pieces of content is shared each month. (web links, news stories, blog posts, notes)•Referral Program on Steroids (let your friends do the work)•New Changes. Better business and personal separation•Why you need to know about the number “25”!

Facebook Marketing

• Reduce Marketing Expenses with target advertising.•Post Videos•Why you need to know about the number “25”!

Facebook Marketing

Facebook Marketing

Facebook Marketing

Twitter Marketing

•Has over 140 million users world wide•Considered an Authority Site with Google•Real Time Search with Google•Keywords in Your Profile•Multiple Streams of Income with big list•Geo Target search results•JV with other local businesses

Twitter Marketing

•www.twellow.com – yellow pages for twitter•www.sulia.com – search twitter by topic• www.twapperkeeper.com – keep track of hastags #•http://www.mapmash.in/twitterlocal.html - twitter trending. Gives location tweeting trends

Twitter Marketing

Twitter Marketing

Twitter Marketing

Linked-In Marketing•Has over 85 million users in the US alone.•Social Networking site for professionals.•A good place to find potential clients. Most of users are the decision makers.•Considered an Authority site by Google•Keywords in Your Profile•Twitter Integration•Local search results by major cities•JV with other local businesses

You Tube Marketing

•Second largest searched site. #1 is Google•Considered an Authority site by Google•Keyword Titles of your videos•Good for local search optimization•Good traffic generation

Local Search Marketing

•This is Google’s main focus•Local Keyword Content is Key•Location Based Marketing (Foursquare & Gowalla)•Free Google Websites, but must be optimized•Local business directory submission•Classified Ads campaign

Local Search Marketing

•The importance of reviews•Classified Ads campaign

Local Search Marketing

Local Search Marketing

Local Marketing

Mobile Marketing

•Very intimate device. Perfect for marketing!•200 Million + active users, currently accessing Facebook via mobile devices•Mobile device epidemic i.e. iphone, ipad•Great for QR code and coupon marketing campaigns•Click to Call campaigns (very effective) with tracking phone numbers

Mobile Marketing

•Focus on local keywords and sms text codes•Mobile device epidemic i.e. iphone, ipad•Free Google Websites, but must be optimized•The importance of reviews•Small business still behind the times

Mobile Marketing

Mobile Marketing

Mobile Marketing

Mobile Marketing

Small BusinessSocial Media Marketing Detailed Video Training Learn at Your Own Pace

Membership Site60% off Intro Price for tonight only!Available in the next 3 to 5 weeks

To qualify go tohttp://smallbusinessinternetmarketingfusion.com

Deon J. Alexander, PresidentMogul Media Solutions, LLC

Free Consultations!Every budget welcomed!

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http://mogulmediasolutions.com