smAlbany 2013 youtube for business 2013 a

Youtube - goes VIRAL - Goes local

Thomas F. Kearns BS MA Owner Hot Advertising

YouTube Revenue Sharing Partner

4 Channels - 767 - 960 Videos

1200+ - 3088 Subscribers

1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013

2ND LARGEST SEARCH ENGINE3rd MOST VISITED SITE

YOUTUBE IS OWNED BY GOOGLE

GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH

USE YOUR YOUTUBE VIDEO AS A LOCAL SEARCH RESULT TOOL

!! WOW !! (statistics)

6 Billion Views per Month on YouTube +50%

******600 Million on Mobile - 1 B ******

60 (100) Hours of Video Uploaded per minute

70% from outside the USA

Retail Video Stats 1

Web Video Viewers are 64% more likely to purchase a product.

Video conversion is 30% higher.

90% of shoppers say they like product video

(HOW TO educate & demonstrate)

Video in email can increase click through by up to 91%.

Retail Video Stats 2

Video is now 50% of wireless network traffic. (Smart Phones, Tablets)

59% of Top Executives rather watch video than read text. (Forbes)

53 X greater chance of appearing on page 1 of Google Organic Search. (SEO)

90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)

SESNY 2011

15miles = 80% of all Business

Search is now more natural and social. ??

Name, address & phone number.

2 - Books to Own - FREE

YouTube Creator’s Playbook

How to Grow Your Business on Youtube

Creators Playbook

Programming and Production

Publishing and Optimization

Community and Social Media

Grow Your Business On YouTube

Getting Started with Video

Managing your Videos

Promoting your Business

Tracking your Success

How to Shoot Video - 1

Plan... Plan,,, Plan... Planning comes first!

Get a good idea of what you want to say. Write a script & storyboard it.

Focus on the viewer, identify their problem give them the solution. They need your help.

First 15 seconds must engage the audience - give them compelling content to watch.

How to Shoot Video - 2

Buy a tripod (very important with HD Video).

Buy a decent HD camera.

Buy 3 point lighting and learn how to use it.

Buy a green screen if you want to use the weatherman effect.

Buy a good mike!

Hollywood And Bust ! - KISSVideo

Give clear specific information. HOW TO

Make the buying decision easy and open.

Increase loyalty and recommendation.

Share on Facebook, Google Places, Twitter, Google+ etc.

Editing

Get a decent editing program most come with instructions on how to use them.

Watch the product “how to” videos on YouTube.

Use basic editing techniques at first.

Simple transitions please

Your YouTube Channel

Start your YouTube Channel

Your YouTube Channel

Up Load Your Video & SEO

http://www. ME

Google Organic Search Result

Google Organic Search Result

Genoa

Importing

Loudonville

998 Views

1743

4,121 Views

5,192

Delmar Bootery

5,730

Google Organic Search - National Results

20,151

Email & embedded on the

smAlbany website

Video in Email

Case Study - 2012

22 - Local Videos in One Year

Case Study - 2012

522 - VIEWS

YouTube Local Advertising

Relevance of Your Video

Closely related to a matter under consideration!

How can you help me?

Hot Advertising435 Loudon Rd, Loudonville

(518) 434 - 8727

Thank You Thomas F. Kearns BS MS