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Quick Start to Social Media for Marketing

November 28, 2012

CompTIA Channel Training

About this EducationThe content and materials featured in this presentation are the result of a collaborative, CompTIA community-led development effort. An advisory group comprised of channel leaders and technical experts identified training goals and objectives, while education specialists carried out development work based on the insights and information provided by the advisory group and other subject matter experts.

About CompTIACompTIA is the voice of the world's information technology industry. As a non-profit trade association advancing the global interests of IT professionals and companies, we focus our programs on four main areas: education, certification, advocacy and philanthropy.

Aberdeen Group Stat:

• 84% of B2B companies use social media in some form.

• 64% use social media as a marketing tool

• 83% use it to build brand awareness

• 55% use it to gain trust with its own followers

TODAY

1. Role of Social Media in Your Business

2. Before You Begin

3. Strategy

4. Which Tools Matter and Why

5. Measuring Results

Ginger Clay

I am…

I work…

I lead…

What qualifies me…

WHY USE SOCIAL MEDIA?

WHAT CAN SOCIAL MEDIA DO FOR ME?

START WITH THE END IN MIND

6 MOST IMPORTANT QUESTIONS TO ASK!

1. Which social media sites do most of my customer use? 2. What do my clients talk about and post on social

media? 3. Why would someone engage with me? 4. How do you typically communicate to clients?5. Which communication could reach a larger audience

via social media?6. How do I remain RELEVANT to clients who use my

services?

WHAT IS IT?

3 BLOGGING TO DO’s

1. Figure out the most popular 1-2 trends or issues that matter most

2. Tie the topic around a best practice

3. Be bold: Put your opinions out there.

TOOLS, TOOLS & MORE TOOLS

SOCIAL MEDIA EXPLAINED

WHY TWITTER?

INFLUENCE

REAL-TIMECOMMUNICATION

RECIPROSITY

GOALFOLLOW TRENDS

STORY

"It's an invitation to have a conversation. You're getting permission to have a conversation — a conversation that used to happen in person.“

How do you turn a regional service business into an international destination for industry thought leadership?

BUILD A PLAN & SHARE THE LOVE

MEASURING SUCCESS

www.google.com/alerts

www.google.com/analytics

A LITTLE WISDOM

NO

A Good Read

6 KEYS TO SUCCESS

• Build an Editorial Calendar

• Blog

• Consider Video

• Be Consistent

• Measure

• Repeat

For More Information on the Guide go to…

http://syndication.comptia.org/cl/QSG/html

CONNECT & PROVIDE FEEDBACK

Twitter: @ 4-ProfitWay

Ginger Clayginger@4-profit.com

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