Shotcode

1

ShotCodea business offer

2

Big value purchases

3

Real estate

4

Vehicle

5

Travel

6

Outdoor make a photo textnote to phone textnote to paper

68793489

7

Newspapers get ripped off

68793489

8

Impulse purchasesPromotion

9

Promotional game

68793489

make a photo send an SMS textnote to paper

10

Advertising market

11

Advertising market, 2006

0,8724

450

Mobile Internet Wholemarket

Source: Informa Telecoms & Media

bill

ion

US

D

12

Mobile ads? 67% CAGR

20

0,87

11,4

2007 2012

Source: Informa Telecoms & Media

bill

ion

US

D

13

How does CAGR change?

6,2 8,1 9,5

50

67

pe

rce

nt

Print TV Outdoor Internet Mobile

Source: HAA, The Economist

14

The mobile ad-pieStill small,

so start slicing in time!

15

The solution

16

How does it work?

17

Enough cameras?9 out of 10 phones.

18

Get into the rabbit

download

preloaded

POS

Bluetooth

Operator

SMS/WAP

Innovators Followers

19

The process

Agency

media

customer

Digital Natives

seller

20

Competitors

QR less phone Bluepages agressive

21

The team

Digital Natives Kft.

Experience in media industry

Clients

22

Works in Europe

23

We ask for

Trial Basic Pro Premium Max

Visitor

Numberof ads

Monthlyfee

Extras:

24

We provideMeasure effectiveness unlimited campaigns registration interface coupons

Detailed statistics distribution in time distribution in space

25

2008 Q4 2009 Q1 2009 Q2

Preparation

Delivery

Involve operatorsInvolve partners

Pilot programme Roll-out

Timing

26

Where are we now?

Involve partners

Roll-out

2008 Q4 2009 Q1 2009 Q2

Preparation

Delivery Pilot programme

Involve operators

27

What’snext?

Innovator pilot programme

Follower partnership

Operator commitment

28

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