Sharevolution - Cartographie de l'offre et des business models de la conso collab

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Une cartographie du paysage de l'offre de la consommation collaborative, et une analyse des business models existants, produites dans le cadre de l'expédition ShaREvolution, portée par la Fing et OuiShare.

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SHARING ECONOMY BUSINESS MODELS!Benjamin Tincq @btincq Arthur De Grave @ArthDeG

Antonin Léonard ! !@AntoLeonard

a collective R&D project supported by

& ! ! ! ! ! ! present

#sharevolution

MOBILITE!

ESPACE !!

BIENS!

ALIMENTATION!

TEMPS / TRAVAIL!

INFRASTRUCT.!

“STRICT” SHARING ECON.!-  Partage de ressources matérielles!-  Accès/usage plutôt que posession"-  Optimisation des capacités excédentaires!

“EXTENDD” SHARING ECO!-  Démocratisation du marché des services"-  Réorganisation des circuits de distribution"-  Frontières floues entre part. et pro."

FINANCEMENT!

product service system!

redistribution!

p2p rental of goods!!!!!b2c rental of goods!

p2p re-sale of goods!

Monetary! Non-Monetary!

p2p lending of goods!!!!!b2c lending of goods!!!co-ownership of goods!

p2p swapping of goods!!!!!!p2p giving of goods!

GOODS!

VALUE PROPOSITION REVENUE STREAMS / MODELS!ORGANIZATIONAL STRUCTURE!

Access For Cheaper Cost!!Access What You Cannot Own!!Access For Frugal Life!!Enable Sustainable Consumption!!Facilitate Community Exchanges!!Create New Social & Eco Relationships!!Long Tail / Provide Unique Experiences!!Address Uncovered Needs!!Economic Empowerment!

VALUE PROPOSITION!

Membership!!Pay Per Use!!Service Fee!!Freemium!!E-Commerce!!Advertising!!User Data!!Free / Donation!

REVENUE MODELS!

ORGANIZATIONAL STRUCTURE 1/2!

Users (distributed / p2p or b2b)""Central Organization (b2c)"!Crowdsourced""Hybrid (Pro/Part)""Hyperlocal""Local / City""National""Global"

Who Owns Shared Assets ?!!!!Who Delivers Labor ?!!!!!!Critical Mass Required!!!

ORGANIZATIONAL STRUCTURE 2/2!

Online / Platform""Offline / Local System""High""Low"!High""Low ""High"!Low"

Nature of Main Interface!!!!Investment / Capital Needs!!!!Policy Disruption / Needs For Public Relations!!!Insurance Needs / Risk!!!!

Office Space!!!Physical Assets!!!Human Resources!

B2B SHARING ECONOMY MODELS!

Trust Aggregators!!Conciergerie!!Loyalty / Currency!!Marketplace Engine!!Payments Engine!!Logistics Engine!

SHARING ECONOMY ENABLERS!

MERCI!!Benjamin Tincq @btincq Arthur De Grave @ArthDeG

Antonin Léonard ! !@AntoLeonard

SHARING ECONOMY FRAMEWORK V0.1!

space on-demand (PSS)!

shared gardens!

cooperative infrastructures!

personal services!

p2p banking & crowdfunding!

MOBILITY!

SPACE (m2)!!

GOODS!

FOOD!

TIME / LABOR!

INFRA!

PRODUCTION!

COLLABORATIVE ECONOMY (minus sharing economy)!-  P2P or Community-based!-  Indirect Consumption Behavior!

SHARING ECONOMY Type A!-  P2P or Community-based!-  Direct Consumption Behavior!-  Focus on Resources : access over

ownership / excess capacity"

SHARING ECONOMY Type B!-  P2P or Community-based (mostly)"-  Direct Consumption Behavior!-  No or Little Focus on Resources!-  “Peer” and “Sharing” concepts are

challenged (esp. on Services)"

GOVERNANCE!

KNOWLEDGE!

EDUCATION!

FINANCE!

CURRENCIES!

product service system (PSS)! redistribution!

group housing!

vehicle on-demand (PSS)! ridesharing!

p2p distribution! shared cooking!

experiences! skills!

p2p financial services!

ex: energy, telecom !

OFF SCOPE!

product service system!

redistribution!

p2p rental of goods!!!!!b2c rental of goods!

p2p re-sale of goods!

Monetary! Non-Monetary!

p2p lending of goods!!!!!b2c lending of goods!!!co-ownership of goods!

p2p swapping of goods!!!!!!p2p giving of goods!

GOODS!

SPACE (m2)! Monetary! Non-Monetary!

space on-demand!

group housing!

accomodation!

office space!

p2p short-term rental!!!intimate tourism!!!!coworking!!b2b office rental!!meeting space rental!!!!p2p parking rental!!p2p storage rental!other!

flatsharing!!co-housing projects!!coliving!

home swapping!!!couchsurfing!

MOBILITY! P2P! B2C!

vehicle on-demand!

ridesharing!

b2c car rental!!!carsharing!!!!!bikesharing!

long-distance ridesharing!!!!!home-office ridesharing!!!!!urban ridesharing!!

p2p car rental!!!!p2p car rental at airports!!!!p2p bike rental!

shared transportation!!!!!!taxi (with or without apps)!

FOOD! Mostly Online! Mostly Offline / Local!

p2p distribution!

meal takeaway!!!meal delivery!!!chef at home!!!eat at a local’s!

food assemblies!!!food deliveries!!!food redistribution!

shared cooking!

shared garden!

food cooperatives & AMAPs &!& community-supported agriculture!& cooperative supermarkets!

community gardens!

friends & family!

TIME / LABOR! Monetary! Non-Monetary!

personal services! deliveries & logistics!!!!!!!cleaning & home improvement!!!!!misc / concierge!!!!

experiences!

skills!

local exchange systems!time banks, local social networks!

FINANCE!

p2p financial services!

p2p insurance!!!p2p currency exchange!

p2p banking & crowdfunding!

reward-based!!!!equity-based!!!p2p lending without interest!!!p2p lending with interest!!!civic crowdfunding!

New / Digital! Ancient!

credit unions!!tontines!!subscriptions!

mutual insurers!

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