SES Social Media Presentation Vanina Delobelle

Social Media Marketing:Social Media Marketing:What is it and what is it good for ? What is it and what is it good for ?

Vanina Delobelle, PhDGlobal Product Director, Monster

What are Social Media ?

SocSocial networksial networks

ForumsForums

MicrobloggingMicroblogging

Multimedia sharingMultimedia sharing

DiggsDiggs

Blogs Blogs and Livecastsand Livecasts

Virtual UniversesVirtual Universes

A user centric approach

Social networks

Microblogging

Blogs

Forums

DiggsMultimedia

sharring

The use of Social Media

• Connect with peopleReach the people where they are in the way they are used to

• Keep brand positioningKeep brand awareness to relay offline marketing campaigns

• Generate more trafficGenerate more traffic

• Enlarge the targeted segment

• Increase the User Experience

…and also…Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.

…and also…Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.

The requirements for Social Media

• Global means localBecause we deal with communities we need to be close to them

• ResourcesCommunity Managers need to get more focus

• ConsistencyThe effort should start and last

• ContentContent should get more focus

Towards a (global) user centric platform

Blog (US) Twitter (US)

20072007 20082008 20092009

…and many moreSocial Media to be

integrated all accrossthe site

…and many moreSocial Media to be

integrated all accrossthe site

Forums (EU, CAN) Twitter (CAN, UK)

Others (UK)

Forums

(Turkey, Russia…) Others (EU)

Search engines’ golden triangles

Golden triangles are dominated by Social Media

SocialSocialMediaMedia

An easy andEfficient

referencing

SocialSocialMediaMedia

An easy andEfficient

referencing

Content more often updated, more linksContent more often updated, more links

Create user centric products

People share, comment, communicate, rank…the product belongs to users.

1M page views after 4 months implementation

1M page views after 4 months implementation

An example : Monster UK

• YouTube: 250 000 views• Facebook: 990 fans

• Created one month ago Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5, Identi.ca, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga.

Increased page views by 24% in 9 months on http://content.monster.co.uk/

Increased page views by 24% in 9 months on http://content.monster.co.uk/

Vanina Delobelle, PhD

Global Product Director, Monstervanina.delobelle@monster.com

T: 978 823 2806