SEO Tales of Communication

WARNING!There is nothing technical in this presentation.

Tales of Communicatio

n… and how to overcome the

worst situations, internally and

externally

Hate Hearing … ?

• You did this wrong!• We have seen NO Results!• What are we paying for again?• My boss wants to know …• Oh, renew the contract? Ummm …

It’s My Fault.

It’s Not ALL About the Work

It’s about job security (read $$$$)

I already have the client and their

money … so what?

And to be Better.

GAMING CLIENTNo I can’t tell you who.

Ask Questions … And then more.

What do you want to get out of this?

Hint: It most likely

concerns their bottom

line.

Define Goals

Redefine Goals

OFFICE SUPPLIES CLIENTStill not tellin’ …

Timelines are WrongReally, when did you last see a site launch on time?

Report Only What They Need

Which pile do you want to read? Save hours, get more s*** done.

Back Your Client UpThey are smarter than they and their boss thinks. Give them the

glory.

FASHION RETAILERSorry Guys …

Timing is Everythin

gThey have to be

ready for change.

Sometimes You have to Let Go.

Easy Route: Make Friends

Thank You!And

Questions?

Kate Morris@katemorris

kate.morris@distilled.net