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Neil Pursey spoke to the Speakers Association of South Africa using this slideshow. He gives tidbits and steps into successful SEO for your business. This is an updated version from a previous slideshow he presented to a group of students at the University of Cape Town.
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What is SEO?What is SEO?
“ Search Engine Optimization is the process of improving visibility of a desired website on search engines (Google and Bing), via "natural" or "unpaid methods".
SEO SEO vsvs Social Social vsvs Pay Per Click Pay Per Click
SEO SEO vsvs Social vs Pay Per ClickSocial vs Pay Per Click
SEOSEO vsvs Social Social vsvs Pay Per Click Pay Per Click
SEO vs Social vsSEO vs Social vs Pay Per Click Pay Per Click
Source: http://www.webgrowth.biz/seomoz-seo-pyramid/
Source: http://www.seomoz.org
Content that appeals to Content that appeals to influencersinfluencers
Source: http://www.seomoz.org
This stuff really works!!!This stuff really works!!!
What is GoogleWhat is Google’’s Algorithm?s Algorithm?
9 Step 9 Step ProcessProcessSuccess SEOSuccess SEO
Step 1: Step 1:
Keyword researchKeyword research• https://adwords.google.com/o/KeywordTool
Step 1: Step 1:
Keyword researchKeyword research• http://www.google.com/insights/search/
Step 1: Step 1:
Keyword researchKeyword research• http://www.google.com/insights/search/
Step 2: Step 2:
Finding top sites Finding top sites
Step 2: Step 2:
Finding top sites Finding top sites
SEOmoz toolbar for Chrome or Firefox
http://www.seomoz.org/blog/seo-chrome-toolbar-download-the-mozbar
Step 3: Step 3:
Identifying links from competitorsIdentifying links from competitors• http://www.webgrowth.biz/seo-tool/
Step 3: Step 3:
Identifying links from competitorsIdentifying links from competitors• http://www.opensiteexplorer.org
Step 4: Step 4:
Identifying citations from competitorsIdentifying citations from competitors• brand name -site:brand.com -site:brand.co.za
Step 5: Step 5:
Content StrategyContent Strategy• Blog contributions• Testimonials• FAQs• Wikipedia• Press releases
• Remember to use your desired keywords within your content
Step 6: Step 6:
Engaging with your social Engaging with your social communitycommunity
• Facebook• Twitter• Pinterest• Google+
Setup: http://www.webgrowth.biz/google-link-adding-guide/Plugin: http://wordpress.org/extend/plugins/authorsure/
Step 6: Step 6:
Engaging with your social Engaging with your social communitycommunity
http://www.buzzstream.com/
Step: 7Step: 7
On-site optimisationOn-site optimisation• Internal linking• Meta text• SEO title• Linking to external sources - must be authoritative• Use social media widgets
Step 8: Step 8:
Analytical data researchAnalytical data research• Google Analytics• Social bakers
Analytical data researchAnalytical data research• Social bakers
Analytical data researchAnalytical data research• Social bakers
Analytical data researchAnalytical data research• Social bakers
Analytical data researchAnalytical data research• Social bakers
Google Analytics:Google Analytics:
Step 9: Step 9:
Heat map trackingHeat map tracking• Visual Website Optimiser
Lessons weLessons we’’ve learnt in 8 yearsve learnt in 8 yearsYou will never have a perfect product..,So go to launch and get feedback as soon as possibleCompetitor research is an ABSOLUTE mustNothing substitutes human engagement (service industry)1st year profitable, 2nd year break even, 3rd year profitable, 4th year break evenBecome a thought leader, it opens up many opportunities. It starts with an engaging blog.Use Wordpress.org
ContactContactNeil PurseyNeil [@] webgrowth.co.zahttp://www.webgrowth.bizhttp://www.twitter.com/webgrowthsa https://plus.google.com/106375251211013604438/posts
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