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Vivek Bhargava (founder, communicate2) presents on Search Analytics at OMCAR 2009 - The Online Marketing Summit
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Analytics The New Mantra of Winning
Vivek BhargavaCEO – Communicate 2 India
SEMPO ASIA TOUR
15th JUNE MUMBAI !
Will Grow Exponentially
“I know half of my advertising is wasted; I just
don’t know which half.” -- John Wannamaker, ca
1910
88 years later...
Analytics is so much FUN!
It should be illegal
Analytics - Who is it for Anyway?
“ It is not about numbers”
“It’s Empirical not HiPPO”
It is all about Analytics
Research
It is all about Analytics
Competitive Review
Designing Products
It is all about Analytics
Nostradameus
It is all about Analytics
Customer Segments
It is all about Analytics
It is all about Analytics
Consumer Behaviour
It is all about Analytics
It is all about Analytics
Timing of Call Centre
It is all about Analytics
It is all about Analytics
Designing Landing Pages
It is all about Analytics
It is all about Analytics
Testing Creative's – Geo
Segmentation
It is all about Analytics
It is all about AnalyticsCustomer Retention
It is all about Analytics
Search& Analytics
PPC• Keywords• Bounce Rate• Geo Segmentation• Conversion Rate• Visits & Conversion
Trends
5 Top indicators to gauge the success of your campaign:
SEO• Keywords • Bounce Rate• Most Popular Pages• Navigation / Click
Trends• Conversion Rate
Summary• You love Analytics• Experiment• It is not numbers• Not limited to PPC/SEO• Keep eyes and mind open• Everything is co-related• It is about your Business• Panacea for all Evil
Questions
Sources: WAA, Occam’s Razor, Search Engine Land, Marketing Pilgrim, Google Analytics, Google Images
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